Whereas Romero's original film was in part a metaphor for American consumerism, the title sequence for the updated Dawn of the Dead touches upon the idea of Holy War as harbinger to the apocalypse, and details the consequences for the media when it decides to ask tough questions as the feeding is already upon us (they are shot).
Kyle Cooper's design dovetails what appears to be real war-torn footage with actual human blood as Johnny Cash raises the stakes in newfound context. Remaining shelters have been compromised and the machine we are trapped in is bleeding to death.
The heady nature of a floating sarcophagus.
With the nudist joie de vivre of survivalists who have withstood the wet teeth of the dead, the end title sequence of Dawn of the Dead offers snippets of dread navigating a false salvation.
Creative Director: Kyle Cooper
Production Studio: Prologue Films