Immersive Anime Retail Store Opens in Fairfield, Connecticut

“Arisu,” is a rarity in retail, offering an interactive experience

Fairfield, Conn. – 2024 - New England's premier Anime Superstore, which opened a successful immersive retail establishment in Mystic last year, unveiled a second store in Fairfield, Connecticut, on 226 Kings Highway East.

The store, called Arisu, allows fans of Japanese pop culture to experience, through an immersive experience, the vibrancy of Tokyo, from anime merchandise and manga to the food and flavors of an authentic Japanese convenience store.

Arisu is owned by Ellie Greenberg, who besides Arisu has created three other stores under the brand name Wonderlosity. Greenberg is the creative force behind the iconic establishments “Alice in the Village” “Alice's Haunted Bookshop,” and “The Cloak and Wand,” which, like Arisu, offer brick-and-mortar customers an immersive retail experience.

“We are thrilled to be able to bring this unique oasis for fans of Japanese pop culture to a second region in Connecticut, focusing on Fairfield County and New York state residents,” said Greenberg, who envisions Arisu as a gateway to a full Japanese experience, transporting visitors to the bustling streets of Tokyo.

Like in Mystic, the store aisles will be filled with an extensive selection of more than 200 anime categories. The manga collection includes more than 1,500 titles and 5,000 books.

At Arisu, interactive elements include Gachapon machines, which offer a surprise with each capsule, and a free retro gaming arcade, where enthusiasts can relive their favorite gaming moments. Elevating the ambiance of Arisu are giant anime statues, captivating visitors with a larger-than-life presence.

Food lovers will be in for a treat with the Japanese market, which showcases authentic and culinary delights. From the largest collection of ramen in New England, to other snacks and ingredients, the food is designed to transport the palate immediately to Japan.