Zest (brand): Difference between revisions

{{refimprove|date=August 2007}}

'''Zest''' is a brand name, or trademark, which [[Procter & Gamble]] introduced in 1955<ref>{{cite web | url=http://books.google.com/books?id=ZyUwNAs43LcC&lpg=PA427&ots=2hUEAR_pbf&dq=william%20a%20procter%20president&pg=PA426#v=onepage&q=william%20a%20procter%20president&f=false | title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble | publisher=Harvard Business Press | date=May 1, 2004 | accessdate=2013-05-07 | author=Davis, Dyer et al | pages=426}}</ref> with the slogan "For the first time in your life, feel really clean." Early commercials stated that Zest is not a soap, because it does not leave the sticky film that soap does. A 1970-era commercial illustrated this concept with an apparent demonstration in which two photographs of a person were each dipped in one of two bowls, one labeled "soap" and the other "Zest" — the one that came out of the "soap" bowl had a scummy coating whereas the one that came out of the "Zest" bowl had no such coating.