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This article has 30+ references, so spun it out of the Saban Capital Group article after circling this topic via the Entertainment One and Hasbro Entertainment articles. My second section-to-article spin-out since article creation after United Artists Releasing from United Artists.
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{{short description|American brand management and production company active 2010 to 2018}}
⚫
#REDIRECT [[Saban Capital Group#Saban Brands]]
{{Infobox company
| name = Saban Brands
| logo = Saban Brands logo.svg
| predecessor = Saban Entertainment {{nowrap|(later ''[[BVS Entertainment]]'')}}
| successor = {{ubl|[[Hasbro Entertainment]] {{nowrap|{{small|(''[[Power Rangers]]'')}}}}|[[Toei Animation]] {{small|(''[[Digimon]]'')}}}}
| type = [[Division (business)|Division]]
| industry = {{ubl|[[Television production]]|[[Brand management]]}}
| fate = Split up, assets sold off
| founded = {{Start date and age|2010|5|12}}
| founder = [[Haim Saban]]
| defunct = {{End date and age|2018|7|2}}
| location = [[Los Angeles]], [[California]]
| location_country = [[United States|U.S.]]
| area_served = Worldwide
| homepage =
⚫
[[Saban Capital Group]]
| divisions = {{ubl|Saban Brands Lifestyle Group|Saban Brands Entertainment Group}}
| num_employees = 9
}}

'''Saban Brands'''On May 5, 2010, Saban Capital Group announced that it would start ('''SB'''), a successor company to [[Saban Entertainment]] dedicated to acquiring entertainment and consumer brands.<ref>{{cite news|url=https://mediadecoder.blogs.nytimes.com/2010/05/05/haim-saban-goes-into-brand-management/?dbk|title=Haim Saban Goes Into Brand Management|date=May 5, 2010|work=[[The New York Times]]|access-date=May 13, 2010 | first=Brooks | last=Barnes}}</ref> On May 12, 2010, it was announced that Saban Brands bought back the ''[[Power Rangers]]'' franchise (including some related shows) from [[The Walt Disney Company|Disney]] for $43 million<ref>{{cite news|title=Disney's Q3 boosted by TV operations profit; Power Rangers sale added $43 million to coffers|url=https://www.hollywoodreporter.com/news/disneys-q3-boosted-tv-operations-26507|access-date=August 11, 2010|newspaper=The Hollywood Reporter|date=August 10, 2010|first=Paul|last=Bond}}</ref> and would produce a new nineteenth season of Power Rangers that began airing on [[Nickelodeon]] on February 7, 2011, with the previous 700 episodes being rerun on [[Nicktoons (American TV channel)|Nicktoons]].<ref name="PR"/><ref name="PR2">{{cite news|url=https://www.variety.com/article/VR1118019212.html?categoryid=14&cs=1|title=Saban re-acquires rights to 'Rangers'|date=May 12, 2010|work=[[Variety (magazine)|Variety]]|access-date=May 13, 2010 | first=Cynthia | last=Littleton}}</ref> It was also announced that Saban Brands is in negotiations to buy three other brands.<ref>{{cite news|url=https://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/05/power-rangers-morphing-back-to-haim-saban-nickelodeon.html|title=Power Rangers morph back into Haim Saban's hands, will air on Nickelodeon|date=May 12, 2010|work=[[Los Angeles Times]]|access-date=May 16, 2010}}</ref> On August 17, 2010, it was announced that Saban Brands bought [[Paul Frank Industries]].<ref>{{cite news|title=Billionaire Saban buys Julius monkey brand|url=https://www.google.com/hostednews/ap/article/ALeqM5hB3km45nsoi5ttmrKjhZMg6lNlngD9HLDSMG0|archive-url=https://web.archive.org/web/20100820100647/http://www.google.com/hostednews/ap/article/ALeqM5hB3km45nsoi5ttmrKjhZMg6lNlngD9HLDSMG0|url-status=dead|archive-date=August 20, 2010|access-date=August 17, 2010|work=[[Google News]]|agency=[[Associated Press]]|date=August 17, 2010}}</ref><ref>{{cite news|title=Saban Acquires Leading Lifestyle Company Paul Frank Industries|url=https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100817006557&newsLang=en|access-date=August 17, 2010|newspaper=[[Business Wire]]|date=August 17, 2010}}</ref>

On May 1, 2012, Kidsco Media Ventures LLC, an affiliate of Saban Capital Group, placed a bid to acquire some of [[4Licensing Corporation|4Kids Entertainment]]'s assets, including the US rights to the ''[[Yu-Gi-Oh!]]'' franchise and [[Toonzai|The CW4Kids]] block, for $10 million.<ref>{{cite news|title=4Kids to Sell Yu-Gi-Oh! Assets to Kidsco for US$10 Million (Updated)|url=https://www.animenewsnetwork.com/news/2012-05-01/4kids-sells-yu-gi-oh-assets-to-kidsco-for-us$10-million|access-date=October 2, 2012|newspaper=Anime News Network|date=May 1, 2012}}</ref> 4K Acquisition Corp, a subsidiary of [[Konami]], then placed a bid. On June 5, 2012, 4Kids commenced an auction between Kidsco and 4K Acquisition which was then adjourned so 4Kids, Kidsco, and 4K Acquisition could consider an alternative transaction.<ref>{{cite news|title=4Kids Entertainment Adjourns Section 363 Auction|url=http://www.4kidsentertainment.com/press-release/4kids-entertainment-adjourns-section-363-auction/|access-date=October 2, 2012|newspaper=4Kids Entertainment|date=June 8, 2012|url-status=dead|archive-url=https://archive.today/20120623071031/http://www.4kidsentertainment.com/press-release/4kids-entertainment-adjourns-section-363-auction/|archive-date=June 23, 2012}}</ref><ref>{{cite news|last=Whittock|first=Jesse|title=4Kids bidders tussle over assets|url=https://www.c21media.net/archives/82996|access-date=October 2, 2012|newspaper=C21Media|date=June 11, 2012}}</ref> On June 15, 2012, 4Kids filed a notice outlining a proposed deal in which its assets would be divided between Kidsco and 4K Acquisition which was finalized on June 26, 2012. The deal saw 4K Acquisition acquire the US rights to the ''Yu-Gi-Oh!'' franchise and Kidsco acquire 4Kids' other assets including the agreements for ''[[Dragon Ball Z Kai]]'', ''[[Cubix|Cubix: Robots for Everyone]]'', ''[[Sonic X]]'' and The CW Network's Saturday morning programming block.<ref>{{cite news|title=Konami to Get 4Kids' Yu-Gi-Oh! Assets Under Proposed Deal|url=https://www.animenewsnetwork.com/news/2012-06-16/konami-to-get-4kids-yu-gi-oh-assets-under-proposed-deal|access-date=October 2, 2012|newspaper=Anime News Network|date=June 16, 2012}}</ref><ref name="4Kids Sells"/> On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, would begin programming the block in the fall,<ref>{{cite news|last=Wallenstein|first=Andrew|title=Saban Brands to rebuild CW toon block|url=https://www.variety.com/article/VR1118056206|access-date=October 2, 2012|newspaper=[[Variety (magazine)|Variety]]|date=July 2, 2012}}</ref><ref>{{cite news|last=Marcucci|first=Carl|title=The CW signs Saban Brands for kids block|url=https://www.rbr.com/the-cw-signs-saban-brands-for-kids-block/|access-date=October 2, 2012|newspaper=Radio & Television Business Report|date=July 3, 2012}}</ref><ref>{{cite news|title=Saban builds CW kids' block|url=https://www.c21media.net/archives/84226|access-date=July 7, 2012|newspaper=C21Media|date=July 3, 2012}}</ref><ref>{{cite news|last=Dickson|first=Jeremy|title=Saban and The CW launch kids TV block|url=https://kidscreen.com/2012/07/03/saban-and-the-cw-launch-kids-tv-block/|access-date=October 2, 2012|newspaper=KidScreen|date=July 3, 2012}}</ref> and on July 12, 2012, it announced that the block would be named [[Vortexx]], which launched on August 25, 2012, and ended on September 27, 2014.<ref>{{cite news|title='Power Rangers' Backer Saban to Reenter Kiddie TV|url=https://adage.com/article/media/power-rangers-backer-saban-reenter-kiddie-tv/235978|access-date=October 2, 2012|newspaper=Advertising Age|date=July 12, 2012}}</ref><ref>{{cite news|title=Saban Brands to launch Vortexx kid shows on The CW|url=https://www.bizjournals.com/losangeles/news/2012/07/12/saban-brands-to-launch-vortexx-kid.html|access-date=October 2, 2012|newspaper=Los Angeles Business Journal|date=July 12, 2012}}</ref>

On June 12, 2012, it was announced that Saban Brands plans to reintroduce the [[Popples]] franchise with new merchandise in fall 2013.<ref>{{cite news|last=Jeremy|first=Dickson|title=Saban brings back the Popples|url=https://kidscreen.com/2012/06/13/saban-brings-back-the-popples/|access-date=October 2, 2012|newspaper=KidScreen|date=June 13, 2012}}</ref> On August 3, 2012, it was announced that Saban Brands acquired The Playforge, the development team behind App Store success stories Zombie Farm and Zombie Life.<ref name=gs>{{cite web|url=https://www.gamasutra.com/view/news/175331/Topgrossing_Zombie_Farm_dev_acquired_by_Saban.php |title=Topgrossing Zombie-Farm dev acquired by Saban |date=August 3, 2012 |publisher=Gamasutra.com |access-date=September 11, 2012}}</ref> On September 19, 2012, Saban Brands announced that they acquired Zui provider of Kid-Safe Online content.<ref>{{cite news|title=Saban Brands buys Zui|url=https://www.bizjournals.com/losangeles/news/2012/09/19/saban-brands-buys-zui.html|access-date=October 2, 2012|newspaper=L.A. Biz|date=September 19, 2012}}</ref> On September 25, 2012, Saban Brands announced that they re-acquired the ''[[Digimon]]'' franchise and its most recent season, ''[[Digimon Fusion]]'' with [[Toei Animation]] handling Asian licensing & distribution and [[MarVista Entertainment]] handling all other global licensing & distribution.<ref>{{cite news|last=Crowe|first=Deborah|title=Saban Brands Acquires Digimon Anime Brand|url=https://labusinessjournal.com/news/2012/sep/25/saban-brands-acquires-digimon-anime-brand/|access-date=September 26, 2012|newspaper=Los Angeles Business Journal|date=September 25, 2012}}</ref><ref>{{cite news|last=Dickson|first=Jeremy|title=Saban Brands acquires Digimon franchise|url=https://kidscreen.com/2012/09/27/saban-brands-acquires-digimon-franchise/|access-date=October 2, 2012|newspaper=KidScreen|date=September 27, 2012}}</ref>

On July 3, 2013, it was announced that Saban Brands signed a deal to manage the distribution, licensing, and merchandising of [[Sendokai Champions]] in North America and Israel and be broadcast on the Vortexx.<ref>{{cite news|title=Saban Takes on Sendokai|url=https://www.licenseglobal.com/license-global/saban-takes-sendokai|access-date=February 20, 2015|work=License! Mag|publisher=ADVANSTAR COMMUNICATIONS INC.|date=July 3, 2013}}</ref> In October 2013, Saban Brands shut down The Playforge because of poor game sales.

Saban Brands and [[Lionsgate Films]] announced in May 2014 that they were planning to produce a new ''Power Rangers'' feature film, and would hopefully launch a ''Power Rangers'' film franchise.<ref>{{cite news|last=Fleming| first=Mike Jr. |title=Lionsgate, Saban Brands Reboot 'Power Rangers' As Pic Franchise|url=https://www.deadline.com/2014/05/lionsgate-saban-brands-reboot-power-rangers-as-pic-franchise/|access-date=May 7, 2014|newspaper=Deadline.com|publisher=Penske Media Corporation|date=May 7, 2014}}</ref> By August 4, 2014, Saban Brands sold KidZui to LeapFrog Enterprises.<ref>{{cite news|last1=Perez|first1=Sarah|title=LeapFrog Buys Kid's Web Browser Maker KidZui|url=https://techcrunch.com/2014/08/04/leapfrog-buys-kids-web-browser-maker-kidzui/|access-date=December 17, 2014|work=[[TechCrunch]]|publisher=[[AOL]]|date=August 4, 2014}}</ref> Later on, [[Macbeth Footwear]] was acquired by Saban Brands, and in December, Saban Brands formed two divisions Saban Brands Lifestyle Group and Saban Brands Entertainment Group to expand their holdings.<ref name=ws>{{cite news|last1=Padovano|first1=Joanna|title=Saban Brands Expands with New Lifestyle & Entertainment Units|url=https://worldscreen.com/articles/display/48232|access-date=December 16, 2014|work=World Screen|publisher=WSN INC.|date=December 12, 2014}}</ref> On January 6, 2014, it was announced that Saban Brands Lifestyle Group acquired [[Mambo Graphics]].<ref name=ta>{{cite news|last1=Traill-Nash|first1=Glynis|title=Surfwear label Mambo bought by US company Saban Brands|url=https://www.theaustralian.com.au/executive-living/fashion/surfwear-label-mambo-bought-by-us-company-saban-brands/story-e6frg8k6-1227176428753|access-date=February 20, 2015|work=The Australian|date=January 6, 2015}}</ref> On March 24, 2015, it was announced that Saban Brands Lifestyle Group had acquired [[Piping Hot (surfwear)|Piping Hot]].<ref>{{cite web|url=http://www.sabanbrands.com/wp-content/uploads/2015/03/SBLG-Piping-Hot-Announcment.pdf |title=Archived copy |access-date=April 13, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150630040730/http://www.sabanbrands.com/wp-content/uploads/2015/03/SBLG-Piping-Hot-Announcment.pdf |archive-date=June 30, 2015 }}</ref> Saban Brands developed its first two properties, ''Kibaoh Klashers'' and ''[[Treehouse Detectives]]'', as animated series which were picked up by [[Netflix]] in October 2016.<ref name="dl0">{{Cite news |url=https://deadline.com/2016/10/netflix-add-six-new-kids-series-super-monsters-avi-arad-1201831667/ |title=Netflix Orders Six New Kids Series Including 'Lego Elves' & Avi Arad's 'Super Monsters' |last=Petski |first=Denise |date=October 6, 2016 |website=Deadline Hollywood |publisher=Penske Media Corporation |access-date=September 5, 2017 |language=en-US}}</ref>

In February 2018, Saban Brands appointed [[Hasbro]] as the global master toy licensee for ''Power Rangers'' in April 2019 with a future option to purchase the franchise.<ref>{{cite web |url=https://www.cnet.com/news/saban-bandai-are-ending-their-power-rangers-toy-relationship-after-25-years/ |title=Power Rangers toy maker is moving on after 25 years |author=Sorrentino, Mike |publisher=[[CNET]] |date=February 15, 2018 |access-date=February 19, 2018}}</ref> On May 1, 2018, Saban agreed to sell ''Power Rangers'' and other entertainment assets to Hasbro for US$522 million in cash and stock, with the sale expected to close in the second quarter. Other properties in the deal included ''[[My Pet Monster]]'', ''[[Popples]]'', ''[[Julius Jr.]]'', ''[[Luna Petunia]]'', ''[[Treehouse Detectives]]'' and Saban Brands' content/media libraries<ref>{{cite news|title=Hasbro buying Power Rangers, other brands in $522M deal|url=https://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725|access-date=May 1, 2018|work=ABC News|agency=AP|date=May 1, 2018|language=en}}</ref><ref>{{cite news|title=Saban Brands Sells Power Rangers to Hasbro for $522M|url=https://labusinessjournal.com/news/2018/may/02/saban-brands-sell-power-rangers-hasbro/|access-date=March 3, 2019|work=Los Angeles Business Journal|date=May 2, 2018}}</ref> (excluding ''[[Rainbow Butterfly Unicorn Kitty]]'', ''[[Sonic X]]'' and other properties that were sold to different companies before the deal). Saban's ''[[Digimon]]'' and ''[[Pretty Cure]]'' licenses were also transferred to Hasbro, although were later left to expire, thus reverting to [[Toei Animation Inc.]] for its international distribution. Only nine existing employees out of sixty would be retained by SCG, and the Saban Brands subsidiary ended operations upon the closure of business on July 2, 2018.<ref>{{cite news|last1=Blake|first1=Matthew|title=Saban Brands Plans Layoffs Following Hasbro Acquisition|url=https://labusinessjournal.com/news/2018/may/23/saban-brands-plans-layoffs-following-hasbro-acquis/|access-date=August 2, 2018|work=Los Angeles Business Journal|date=May 23, 2018}}</ref>

==References==
{{Reflist}}

Revision as of 11:33, 16 June 2024

Saban Brands
Company typeDivision
Industry
PredecessorSaban Entertainment (later BVS Entertainment)
FoundedMay 12, 2010; 14 years ago (2010-05-12)
FounderHaim Saban
DefunctJuly 2, 2018; 6 years ago (2018-07-02)
FateSplit up, assets sold off
Successor
HeadquartersLos Angeles, California,
U.S.
Area served
Worldwide
Number of employees
9
ParentSaban Capital Group
Divisions
  • Saban Brands Lifestyle Group
  • Saban Brands Entertainment Group

Saban BrandsOn May 5, 2010, Saban Capital Group announced that it would start (SB), a successor company to Saban Entertainment dedicated to acquiring entertainment and consumer brands.[1] On May 12, 2010, it was announced that Saban Brands bought back the Power Rangers franchise (including some related shows) from Disney for $43 million[2] and would produce a new nineteenth season of Power Rangers that began airing on Nickelodeon on February 7, 2011, with the previous 700 episodes being rerun on Nicktoons.[3][4] It was also announced that Saban Brands is in negotiations to buy three other brands.[5] On August 17, 2010, it was announced that Saban Brands bought Paul Frank Industries.[6][7]

On May 1, 2012, Kidsco Media Ventures LLC, an affiliate of Saban Capital Group, placed a bid to acquire some of 4Kids Entertainment's assets, including the US rights to the Yu-Gi-Oh! franchise and The CW4Kids block, for $10 million.[8] 4K Acquisition Corp, a subsidiary of Konami, then placed a bid. On June 5, 2012, 4Kids commenced an auction between Kidsco and 4K Acquisition which was then adjourned so 4Kids, Kidsco, and 4K Acquisition could consider an alternative transaction.[9][10] On June 15, 2012, 4Kids filed a notice outlining a proposed deal in which its assets would be divided between Kidsco and 4K Acquisition which was finalized on June 26, 2012. The deal saw 4K Acquisition acquire the US rights to the Yu-Gi-Oh! franchise and Kidsco acquire 4Kids' other assets including the agreements for Dragon Ball Z Kai, Cubix: Robots for Everyone, Sonic X and The CW Network's Saturday morning programming block.[11][12] On July 2, 2012, it was announced that Saban Brands, via Kidsco Media Ventures, would begin programming the block in the fall,[13][14][15][16] and on July 12, 2012, it announced that the block would be named Vortexx, which launched on August 25, 2012, and ended on September 27, 2014.[17][18]

On June 12, 2012, it was announced that Saban Brands plans to reintroduce the Popples franchise with new merchandise in fall 2013.[19] On August 3, 2012, it was announced that Saban Brands acquired The Playforge, the development team behind App Store success stories Zombie Farm and Zombie Life.[20] On September 19, 2012, Saban Brands announced that they acquired Zui provider of Kid-Safe Online content.[21] On September 25, 2012, Saban Brands announced that they re-acquired the Digimon franchise and its most recent season, Digimon Fusion with Toei Animation handling Asian licensing & distribution and MarVista Entertainment handling all other global licensing & distribution.[22][23]

On July 3, 2013, it was announced that Saban Brands signed a deal to manage the distribution, licensing, and merchandising of Sendokai Champions in North America and Israel and be broadcast on the Vortexx.[24] In October 2013, Saban Brands shut down The Playforge because of poor game sales.

Saban Brands and Lionsgate Films announced in May 2014 that they were planning to produce a new Power Rangers feature film, and would hopefully launch a Power Rangers film franchise.[25] By August 4, 2014, Saban Brands sold KidZui to LeapFrog Enterprises.[26] Later on, Macbeth Footwear was acquired by Saban Brands, and in December, Saban Brands formed two divisions Saban Brands Lifestyle Group and Saban Brands Entertainment Group to expand their holdings.[27] On January 6, 2014, it was announced that Saban Brands Lifestyle Group acquired Mambo Graphics.[28] On March 24, 2015, it was announced that Saban Brands Lifestyle Group had acquired Piping Hot.[29] Saban Brands developed its first two properties, Kibaoh Klashers and Treehouse Detectives, as animated series which were picked up by Netflix in October 2016.[30]

In February 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers in April 2019 with a future option to purchase the franchise.[31] On May 1, 2018, Saban agreed to sell Power Rangers and other entertainment assets to Hasbro for US$522 million in cash and stock, with the sale expected to close in the second quarter. Other properties in the deal included My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and Saban Brands' content/media libraries[32][33] (excluding Rainbow Butterfly Unicorn Kitty, Sonic X and other properties that were sold to different companies before the deal). Saban's Digimon and Pretty Cure licenses were also transferred to Hasbro, although were later left to expire, thus reverting to Toei Animation Inc. for its international distribution. Only nine existing employees out of sixty would be retained by SCG, and the Saban Brands subsidiary ended operations upon the closure of business on July 2, 2018.[34]

References

  1. ^ Barnes, Brooks (May 5, 2010). "Haim Saban Goes Into Brand Management". The New York Times. Retrieved May 13, 2010.
  2. ^ Bond, Paul (August 10, 2010). "Disney's Q3 boosted by TV operations profit; Power Rangers sale added $43 million to coffers". The Hollywood Reporter. Retrieved August 11, 2010.
  3. ^ Cite error: The named reference PR was invoked but never defined (see the help page).
  4. ^ Littleton, Cynthia (May 12, 2010). "Saban re-acquires rights to 'Rangers'". Variety. Retrieved May 13, 2010.
  5. ^ "Power Rangers morph back into Haim Saban's hands, will air on Nickelodeon". Los Angeles Times. May 12, 2010. Retrieved May 16, 2010.
  6. ^ "Billionaire Saban buys Julius monkey brand". Google News. Associated Press. August 17, 2010. Archived from the original on August 20, 2010. Retrieved August 17, 2010.
  7. ^ "Saban Acquires Leading Lifestyle Company Paul Frank Industries". Business Wire. August 17, 2010. Retrieved August 17, 2010.
  8. ^ "4Kids to Sell Yu-Gi-Oh! Assets to Kidsco for US$10 Million (Updated)". Anime News Network. May 1, 2012. Retrieved October 2, 2012.
  9. ^ "4Kids Entertainment Adjourns Section 363 Auction". 4Kids Entertainment. June 8, 2012. Archived from the original on June 23, 2012. Retrieved October 2, 2012.
  10. ^ Whittock, Jesse (June 11, 2012). "4Kids bidders tussle over assets". C21Media. Retrieved October 2, 2012.
  11. ^ "Konami to Get 4Kids' Yu-Gi-Oh! Assets Under Proposed Deal". Anime News Network. June 16, 2012. Retrieved October 2, 2012.
  12. ^ Cite error: The named reference 4Kids Sells was invoked but never defined (see the help page).
  13. ^ Wallenstein, Andrew (July 2, 2012). "Saban Brands to rebuild CW toon block". Variety. Retrieved October 2, 2012.
  14. ^ Marcucci, Carl (July 3, 2012). "The CW signs Saban Brands for kids block". Radio & Television Business Report. Retrieved October 2, 2012.
  15. ^ "Saban builds CW kids' block". C21Media. July 3, 2012. Retrieved July 7, 2012.
  16. ^ Dickson, Jeremy (July 3, 2012). "Saban and The CW launch kids TV block". KidScreen. Retrieved October 2, 2012.
  17. ^ "'Power Rangers' Backer Saban to Reenter Kiddie TV". Advertising Age. July 12, 2012. Retrieved October 2, 2012.
  18. ^ "Saban Brands to launch Vortexx kid shows on The CW". Los Angeles Business Journal. July 12, 2012. Retrieved October 2, 2012.
  19. ^ Jeremy, Dickson (June 13, 2012). "Saban brings back the Popples". KidScreen. Retrieved October 2, 2012.
  20. ^ "Topgrossing Zombie-Farm dev acquired by Saban". Gamasutra.com. August 3, 2012. Retrieved September 11, 2012.
  21. ^ "Saban Brands buys Zui". L.A. Biz. September 19, 2012. Retrieved October 2, 2012.
  22. ^ Crowe, Deborah (September 25, 2012). "Saban Brands Acquires Digimon Anime Brand". Los Angeles Business Journal. Retrieved September 26, 2012.
  23. ^ Dickson, Jeremy (September 27, 2012). "Saban Brands acquires Digimon franchise". KidScreen. Retrieved October 2, 2012.
  24. ^ "Saban Takes on Sendokai". License! Mag. ADVANSTAR COMMUNICATIONS INC. July 3, 2013. Retrieved February 20, 2015.
  25. ^ Fleming, Mike Jr. (May 7, 2014). "Lionsgate, Saban Brands Reboot 'Power Rangers' As Pic Franchise". Deadline.com. Penske Media Corporation. Retrieved May 7, 2014.
  26. ^ Perez, Sarah (August 4, 2014). "LeapFrog Buys Kid's Web Browser Maker KidZui". TechCrunch. AOL. Retrieved December 17, 2014.
  27. ^ Padovano, Joanna (December 12, 2014). "Saban Brands Expands with New Lifestyle & Entertainment Units". World Screen. WSN INC. Retrieved December 16, 2014.
  28. ^ Traill-Nash, Glynis (January 6, 2015). "Surfwear label Mambo bought by US company Saban Brands". The Australian. Retrieved February 20, 2015.
  29. ^ "Archived copy" (PDF). Archived from the original (PDF) on June 30, 2015. Retrieved April 13, 2015.{{cite web}}: CS1 maint: archived copy as title (link)
  30. ^ Petski, Denise (October 6, 2016). "Netflix Orders Six New Kids Series Including 'Lego Elves' & Avi Arad's 'Super Monsters'". Deadline Hollywood. Penske Media Corporation. Retrieved September 5, 2017.
  31. ^ Sorrentino, Mike (February 15, 2018). "Power Rangers toy maker is moving on after 25 years". CNET. Retrieved February 19, 2018.
  32. ^ "Hasbro buying Power Rangers, other brands in $522M deal". ABC News. AP. May 1, 2018. Retrieved May 1, 2018.
  33. ^ "Saban Brands Sells Power Rangers to Hasbro for $522M". Los Angeles Business Journal. May 2, 2018. Retrieved March 3, 2019.
  34. ^ Blake, Matthew (May 23, 2018). "Saban Brands Plans Layoffs Following Hasbro Acquisition". Los Angeles Business Journal. Retrieved August 2, 2018.
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