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YooMoney

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YooMoney
Native name
ЮMoney
FormerlyYandex.Money
FoundedJuly 24, 2002; 22 years ago (2002-07-24)
Key people
Ivan Glazachev, CEO;
ServicesElectronic payment service
OwnerSberbank
Websiteyoomoney.ru

YooMoney branded as ЮMoney, formerly known as Yandex.Money (Russian: Яндекс.Деньги), is Russia's second largest electronic payment service after "Sberbank Online" according to a 2020 research by Mediascope.[1] It is an online payment service that works with two types of clients — individual users and merchants.

The service was originally a joint venture of Russia's leading search engine Yandex (NASDAQ: YNDX), and Russia's largest bank Sberbank. Currently, Sberbank owns a 100% stake in the company.[2] The program launched in 2002.[3] With new stakeholders, Yandex.Money obtained access to a broad payment infrastructure of Sberbank including ATMs, terminals and online banking.

According to a June 2015 public opinion survey conducted by TNS, 92 percent of Russians are familiar with the service, and 44 percent regularly use Yandex.Money to make payments.[4]

The company's headquarters are in Moscow, Russia. It has branch offices in Saint Petersburg and Nizhny Novgorod. Ivan Glazachev is Yandex.Money Chief Executive Officer. He became the head of the company on 1 March 2017.[5]

Operations

Yandex.Money has a b2b service Yandex.Checkout [6] — a payment aggregator for online stores and other businesses that need payments on their online platforms. Yandex.Checkout was launched by Yandex.Money in 2013. Yandex.Checkout is currently the leading service for accepting online payments in Russia, according to a 2016 survey by MARC.[7] With this payment system, merchants from all over the world can offer Russian consumers the online payment methods most popular among Russians and CIS-citizens just in one button ‘Pay with Yandex’: bank cards, direct debit (online banking), e-wallets, mobile phones, and cash via mobile retailers and payment kiosks (there are over 250 thousand cash-acceptance points all over CIS). [8] Currently more than 76,000 online stores across the globe use Yandex.Checkout, including such partners as Skype, AliExpress (Alibaba),[9] JD.com[10] and BlaBlaCar.[11]

Yandex.Money also has an e-wallet, which is the original product of the company. Yandex.Money offers consumers easy, safe, and reliable methods of paying online on its own site [12] and mobile app.[13] The service hosts about 30 million user accounts with about 15,000 new accounts opened daily. Recent TNS research [4] showed that Yandex.Money is the most popular e-wallet in Russia: every third user of the Internet in Russia pays by Yandex.Money e-wallet.[14] Using Yandex.Money, gamers also can pay on Nintendo,[15] top up an account on Steam, Wargaming, Riot Games,[16] buy codes for Apple (iTunes) and Xbox. Yandex.Money became the official sales operator of the popular game publisher Electronic Arts. Russian users can now buy FIFA 17 for PC and Xbox through the service.[17] Yandex.Money also distributes Blizzard Entertainment virtual cards,[18] which provide users with a payment option for Blizzard's online games: World of Warcraft, Overwatch (video game), Heroes of the Storm, StarCraft, Hearthstone (video game), and Diablo (series) and be used for online casinos

Customers can also use Yandex.Money cards as a form of payment: both plastic and virtual MasterCards are available for issuing.[19] In 2015 Yandex.Money received MasterCard Principal Member status.[20] By the 2016 Yandex.Money has issued more than 500,000 plastic cards and 11 million virtual MasterCards. Yandex.Money was among the first to bring its users Apple Pay in Russia,[21] which is transforming mobile payments with an easy, secure and private way to pay in stores, apps and on the web. Customers can pay via Apple Pay by adding their plastic or virtual prepaid Yandex.Money cards to Apple Wallet. Online stores and other merchants, which accept payments via Yandex.Checkout, can also offer consumers fast and convenient contactless payment via Apple Pay.[22] With Touch ID there is no need to manually fill out lengthy payment forms or repeatedly type in billing information.

Mobile app

Until June 2020, the YooMoney application was called Yandex.Money. Using the app, clients can transfer funds via iMessage,[23] pay bills — such as utilities, internet, mobile services — make loan payments, access their most frequent payments, and more.[24] Users can also download the app on Apple Watch.[25] By 2016, the app have been downloaded by over 4 million users and 35% of them use an iOS device.[26] In July 2019, "Yandex. Money" launched a new service for gamers — "Ya.Streamer". It allows you to accept donations during online broadcasts and show other users how the process of collecting money is going through widgets. "Yandex. Money was " launched " by me .Streamer" together with Donate.Stream. Send a donation using "Ya.Streamer" the viewer can from the wallet to "Yandex. Money" or from any bank card. As soon as this happens, the money is instantly credited to the streamer's electronic wallet. Users can accept donations on streaming platforms, such as YouTube, Twitch, Smashcast, CyberHero, WASD.TV, in Odnoklassniki, VK or Facebook. The service also works with streaming programs, such as OBS Studio, XSplit.

References

  1. ^ "Исследование: «Сбербанк онлайн» остался самым популярным сервисом для онлайн-платежей, «Яндекс.Деньги» на втором месте — Финансы на vc.ru". 16 July 2020.
  2. ^ "Yandex and Sberbank Announce Joint Venture for Electronic-Money Solutions". Money.yandex.ru. Archived from the original on March 3, 2016. Retrieved December 19, 2012.
  3. ^ "Yandex — History — History of Yandex". Yandex. Retrieved 2021-03-24.
  4. ^ a b "TNS Russia Studied the Popularity of E-money - Yandex.Money". money.yandex.ru. Archived from the original on 31 December 2016. Retrieved 8 May 2017.
  5. ^ "Ivan Glazachev is a New CEO of Yandex Money".
  6. ^ "Yandex.Checkout: payment system for online stores and other services". checkout.yandex.com. Retrieved 8 May 2017.
  7. ^ "Most Popular Payment Solutions Among Online Stores: Russia 2015 - Yandex.Money". money.yandex.ru. Archived from the original on 30 December 2016. Retrieved 8 May 2017.
  8. ^ "What is Yandex.Money? - The Fintech Times". thefintechtimes.com. 16 November 2016. Retrieved 8 May 2017.
  9. ^ "Global Online Retail Marketplace AliExpress Now Accepting Yandex.Money". Internet Retailer. Retrieved July 16, 2014.
  10. ^ "Yandex.Money Becomes Payment Operator for JD.com - Yandex.Money". money.yandex.ru. Archived from the original on 31 December 2016. Retrieved 8 May 2017.
  11. ^ "Yandex.Checkout to provide payments for BlaBlaCar in Russia - Yandex.Money". money.yandex.ru. Archived from the original on 31 December 2016. Retrieved 8 May 2017.
  12. ^ "Яндекс.Деньги". money.yandex.ru. Archived from the original on 18 November 2019. Retrieved 8 May 2017.
  13. ^ "Mobile Apps - Yandex.Money". money.yandex.ru. Archived from the original on 29 October 2018. Retrieved 8 May 2017.
  14. ^ "Profiling Users of E-Payment Systems in Russia 2015 - Russian Search Marketing". 16 June 2015. Archived from the original on 5 November 2020. Retrieved 8 May 2017.
  15. ^ "Nintendo starts selling digital games in Russia through Yandex". Venture Beat. 3 October 2014. Retrieved October 3, 2014.
  16. ^ "Yandex.Checkout To Expand Collaboration With Riot Games - Yandex.Money". money.yandex.ru. Archived from the original on 31 December 2016. Retrieved 8 May 2017.
  17. ^ "FIFA 17 is now available in Russia through Yandex.Money - Yandex.Money". money.yandex.ru. Archived from the original on 31 December 2016. Retrieved 8 May 2017.
  18. ^ "Yandex.Money to Distribute Blizzard Entertainment Virtual Cards in Russia - Yandex.Money". money.yandex.ru. Archived from the original on 30 December 2016. Retrieved 8 May 2017.
  19. ^ "Yandex.Money Bank Card - Yandex.Money". money.yandex.ru. Archived from the original on 3 September 2019. Retrieved 8 May 2017.
  20. ^ ""Яндекс.Деньги" начали выпускать собственные банковские карты". Российская газета. 16 December 2015. Retrieved 8 May 2017.
  21. ^ "Apple Pay comes to Yandex.Money customers via MasterCard". www.thepaypers.com. Retrieved 8 May 2017.[permanent dead link]
  22. ^ "Yandex.Checkout to provide websites, apps with Apple Pay". www.thepaypers.com. Retrieved 8 May 2017.
  23. ^ News, East-West Digital (12 October 2016). "Yandex.Money introduces money transfers via iMessage". Retrieved 8 May 2017. {{cite web}}: |last= has generic name (help)
  24. ^ "Yandex.Money: online payments - Android Apps on Google Play". play.google.com. Retrieved 8 May 2017.
  25. ^ "Yandex.Money to Launch Payments via Apple Watch - PaymentsJournal". www.paymentsjournal.com. Archived from the original on 30 December 2016. Retrieved 8 May 2017.
  26. ^ "Yandex.Money Brings Apple Pay to Customers - Yandex.Money". yoomoney.ru. Retrieved 2022-09-17.
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