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Prometheus (2012 film)

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Prometheus
A female figure in silhouette before an enormous statue of a male human head
Teaser poster
Directed byRidley Scott
Written byJon Spaihts
Damon Lindelof
Produced by
Starring
CinematographyDariusz Wolski
Edited byPietro Scalia
Music byMarc Streitenfeld
Production
companies
Distributed by20th Century Fox
Release date
  • June 8, 2012 (2012-06-08) (United States)
CountryTemplate:Film US
LanguageEnglish

Prometheus is an upcoming science fiction film directed by Ridley Scott and written by Jon Spaihts and Damon Lindelof. The film stars Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green and Charlize Theron. Set in the late 21st century, the story follows the crew of the spaceship Prometheus as they explore an advanced alien civilization in search of the origins of humanity.

Conceived as a prequel to Scott's 1979 science fiction horror film Alien, rewrites of Spaihts's script by Lindelof developed a separate story that precedes the events of Alien, but which is not directly connected to the films in the Alien franchise. According to Scott, though the film shares "strands of Alien's DNA, so to speak", and takes place in the same universe, Prometheus will explore its own mythology and ideas.

Principal photography began in March 2011, with filming taking place in Canada, England, Iceland, Spain, and Scotland, mostly on practical sets. The film was shot entirely using 3D cameras and required no conversion in post-production.

Prometheus is scheduled for release on June 8, 2012, in the United States and Canada. Scott has suggested that if the film is a success, he would be interested in pursuing sequels.

Premise

In the late 21st century, a star map is discovered within the archeological imagery of several otherwise unconnected cultures, which includes the Aztec, Mesopotamian and Magdalenian civilizations. The crew of the spaceship Prometheus is sent on a scientific expedition to follow the map as part of a mission to find the origins of humanity. Exploring the advanced civilization of an extraterrestrial race, they soon face a threat to humanity's very existence.

Cast

An archaeologist.[1] Rapace described Shaw as initially a "believer [...] in God [...] full of hope," but that "things happen and she changes into more of a warrior."[1] Shaw is British, and Swedish-born Rapace worked on set with a dialect coach to help her achieve an appropriate accent.[2] Rapace dismissed comparisons between Shaw and the Alien franchise's Ellen Ripley, saying "she's definitely her own [character]".[3] Rapace met with director Ridley Scott in August 2010 for an undisclosed purpose,[4] and by January 2011, it was confirmed that she had secured the role.[5] Rapace landed the role after Scott saw her performance as Lisbeth Salander in the 2009 drama film The Girl with the Dragon Tattoo.[5] Actresses Anne Hathaway, Natalie Portman, Gemma Arterton, Carey Mulligan, and Abbie Cornish, were all considered for the role during development.[6][7][8]
An advanced android[9][10] designed to be indistinguishable from humans, that begins to develop "its own ego, insecurities, jealousy and envy". He is the ship's butler and maintenance man.[11] Describing his character, Fassbender stated: "David's views on the human crew are somewhat child-like. He is jealous and arrogant because he realizes that his knowledge is all-encompassing and therefore he is superior to the humans. David wants to be acknowledged and praised for his brilliance, yet nobody gives him the time of day".[12] Writer Damon Lindelof stated that the character provides a non-human perspective on the film's events, saying "what does the movie look like from the robot's point of view? If you were to ask him, 'What do you think about all of this? What's going on? What do you think about these humans who are around you?' Wouldn't it be cool if we found a way for that robot to answer those questions?"[13] Fassbender noted that "there are a lot of interesting quirks and niches to him."[14] In developing his character, Fassbender avoided watching the performances of Ian Holm and Lance Henriksen as androids in Alien and Aliens respectively, but instead watched Scott's 1982 science fiction film Blade Runner. Additionally, he took inspiration from the performances of David Bowie in The Man Who Fell to Earth (1976), Dirk Bogarde in The Servant (1963), Peter O'Toole in Lawrence of Arabia (1962),[15] and the "funny walk and economy of movement" of Olympic diver Greg Louganis.[16] Fassbender stated "Louganis was my first inspiration. I figured that I'd sort of base my physicality roughly around him, and then it kind of went from there."[17] David's blond hair was modeled after T. E. Lawrence, the key inspiration for his creator Peter Weyland.[18] Scott favored Fassbender for the role, but his agents reportedly demanded too much money to secure the actor's participation.[9] However, by January 2011, Fassbender was confirmed to join the cast.[10]
Founder and head of Weyland Corp.[19][20][21] Lindelof described Weyland as having a massive ego and suffering from a god complex.[20] Pearce has claimed that his appearance in the movie is brief, saying "I'm only [in the film] for a minute".[22]
The captain of the Prometheus spacecraft.[23][24] Elba dismissed any similarities between Janek and Alien's Captain Dallas, stating that Janek has a military background. Elba explained "he's a realistic, pragmatic character. He has to get involved...in a film with huge ideas, you need a character like this, who can go 'Wait...why are we doing this?'".[25] He described the character as "a longshoreman and a sailor. It's his life and the crew is his responsibility. Ultimately, he makes a huge decision that sums him up as a man."[12] All of Elba's scenes were filmed on the Prometheus ship set.[25]
A scientist and Shaw's love interest.[26][27][28] Marshall-Green was cast after being seen performing on stage "off-off-off Broadway" by the Prometheus casting director.[28] Marshall-Green described Holloway as the "X Games type scientist", explaining that he liked the character's "leap-before-looking" philosophy. He further noted that Holloway "doesn't want to meet his maker. He wants to stand next to his maker. He's willing to go to the edge to get that."[28] Describing the character's motivation, Marshall-Green said: "he goes to the extreme in everything he does, sometimes for the better, sometimes for the worse of the [Prometheus crew]. I think what drives him is the thrill of the search."[12]
A Weyland Corporation employee, sent to monitor the expediton.[29][23][30][31] Theron described the character as "a suit who slowly sheds [her] skin through the film",[32] and also as "somewhat of a villain ... [who] definitely has an agenda".[33] She further noted "Vickers is pragmatic, and desperately wants to control the situation. She fights everything that everyone else is there to do, and it becomes evident that she has either an alternative agenda or that she is hiding something."[12] Michelle Yeoh and Angelina Jolie[5] were considered for the role, described as "a fortysomething, tough-but-sexy woman".[9] Theron found that her character had little to do in early parts of the film, but Scott informed her that he wanted the character to simply lurk in the background of scenes, watching other characters. Theron stated that it helped layer her character because "you're just so suspicious of her, instantly."[34] She found herself struggling during physical action scenes because of certain segments that required her to run through sand in boots weighing 30 pounds (14 kg), and her cigarette habit.[34]
A botanist.[35][36][37] On his casting, Spall said "Alien is one of the best films ever made, and it’s a real buzz to be in a space suit on an 'Alien' set with Ridley Scott coming and speaking to you. It’s incredible. That’s why I wanted to be an actor, to be in a space suit on an 'Alien' set".[38] Spall auditioned for another undisclosed role in the film, but Scott wanted him to play Milburn.[37]
A geologist who has become unstable after many missions.[39][40] Fifield's bright red mohawk hairstyle was a design decision by Harris and Scott, based on a sketch by Scott of a man with a "severe haircut".[40] Harris described the character as "someone who can sense when things are up. He's your audience guy, going, 'Don't go in that tunnel. We should not be doing this!'".[40]

Other cast members include Kate Dickie as Ford,[41] Emun Elliott as Chance, a pilot,[42][43] and Patrick Wilson[44] and Benedict Wong in unspecified roles.

Production

Development

Since the early 2000s, a fifth installment in the Alien franchise had been under consideration. James Cameron had initially worked on a story for such an installment; it was to explore the origins of the Alien creatures. However, Cameron dropped the project after learning that Fox was pursuing Alien vs. Predator—a plot which he felt would "kill the validity of the franchise".[45][46] By this time, Scott and Sigourney Weaver (star of the original series) had also expressed interest in returning to the series and both supported the idea of exploring beginnings. Scott furthered that the most logical course would be to explore the origins of the "space jockey"—the unknown extraterrestrial being, who only had a brief appearance in Scott's 1979 science fiction horror film Alien, as the derelict spaceship's deceased pilot—as well as the Aliens, should the series continue.[47] "I think it would be great to go back, because I'm asked that question so many times: 'Where did the Alien come from?' People really want to know in a very visceral way," Weaver said.[48] By 2008, Scott was fully attached to the project with Weaver commenting that "[he's] enthusiastic about it."[49]

In May 2009, Fox first reported the project as a "reboot"[50] to the Alien franchise, which was soon afterwards expressed as a then untitled prequel to Alien. Being so, Scott set the story in 2085, 30 years prior to Alien—Weaver's character, Ellen Ripley, would not play a role; neither would the "original" Alien creature.[51][52] The film would explore the nature, origin, and "staggering civilization"[53] of the alien race of the space jockey, as well as the beings' fictional anthropogenic role in the origins of humanity on Earth. Such ideas were "partially" inspired by Erich von Däniken's writings about ancient astronauts.[54][52] Scott told the Hollywood Reporter:

NASA and the Vatican agree that [it is] almost mathematically impossible that we can be where we are today without there being a little help along the way... That’s what we’re looking at [in the film], at some of Erich von Däniken’s ideas of how did we humans come about.[54]

Scott selected former commercial director Carl Erik Rinsch to direct the film, but 20th Century Fox was only interested in pursuing the project if Scott directed.[55] By July 2009, Scott was attached to direct the film, and screenwriter Jon Spaihts was hired to pen the script after successfully pitching his idea for a direct Alien prequel[34] to Scott and the studio.[56] With the director and writer in place, and pleased with Spaihts' pitch, Fox scheduled a release date for December 2011, but this was eventually dropped.[57] By September 2010, Lindelof had been hired to revise Spaihts's screenplay.[58]

In December 2010, it was reported that the film would be called "Paradise",[9] but in January 2011, the title was confirmed as Prometheus and a release date was scheduled for 2012.[59] Scott downplayed the film's ties to the Alien franchise, saying "while Alien was indeed the jumping-off point for this project, out of the creative process evolved a new, grand mythology and universe in which this original story takes place. The keen fan will recognize strands of Alien's DNA, so to speak, but the ideas tackled in this film are unique, large and provocative."[60] In February 2011, Scott maintained that the film was not an Alien prequel,[61] but confirmed in December 2011, that the Space Jockey was still an aspect of the plot.[62] Fassbender stated the film would feature elements of Alien, saying "Prometheus is absolutely connected to Alien... There's a definite connecting vein."[63] In June 2011, Lindelof stated that he concurred with Scott's belief that the Alien creature had been "diluted" by the exposure it had received since and did not want the film to be "burdened by all the tropes of that franchise with Facehuggers and Chestbursters". Lindelof stated that the film takes place in the same universe as Alien, but is not a story about the events leading into that film, saying "a true prequel should essentially proceed [sic] the events of the original film, but be about something entirely different, feature different characters, have an entirely different theme, although it takes place in that same world."[64] In June 2011 Scott said that Prometheus does occupy the same general universe as Alien,[65] and in July 2011 he stated that "by the end of the third act you start to realize there’s a DNA of the very first Alien, but none of the subsequent [films]"[66] and called it "pretty organic to the process and to the original",[66] but maintained a distinction between the two films, saying "we go back, we don't go forward."[66] In a February 2012, interview, Lindelof described the film as a hybrid in tone between Alien and Blade Runner, pushing a philosophical idea alongside action.[20]

Writing

"[Prometheus] covers a vast expanse of time, past, present and future. It doesn't take place on Earth in any real significant way. The way we're exploring the future is away from Earth and [asking] what are people like now? What have they gone through and what are they thinking of? Space exploration in the future is going to evolve into this idea that it's not just about going out there and finding planets to build colonies. It also has this inherent idea that the further we go out, the more we learn about ourselves. The characters in this movie are preoccupied by the idea: what are our origins?"

Damon Lindelof, concerning the scope of Prometheus.[67]

Before Spaihts joined the project, Scott had rejected several other ideas for the script.[57] Spaihts originally met with Scott in late 2009 for an unrelated matter. During their conversation, Scott mentioned his desire to pursue a prequel to his 1979 film Alien and queried Spaihts about his thoughts on the subject. For the next hour, Spaihts offered his concept for a prequel including a "bridge" that would connect the film's "human story" to the Alien saga.[57] Spaihts was offered the opportunity to write the script, which he credited to Scott's reception of his "bridge" idea. Spaihts claimed he had no ideas for the film planned in advance of their meeting and they were created in the moment. Soon after being hired, he wrote a 20-page "extremely detailed outline", and within three and a half weeks he had written the first full script draft, handing it over to the producers on Christmas Day of 2009. Within 12 hours, Scott returned the script with notes for changes, and Spaihts spent the Christmas holiday redrafting.[57] He found translating Scott's stylistic visual concepts to text difficult, and he sometimes had to reign in some of the director's ideas such as reminding Scott that the the scene they were discussing, the characters were subject to gravity and so could not simply float.[57]

In developing his script, Spaihts was required to explore the unresolved mysteries from the original Alien such as a deceased alien creature in a wrecked spacecraft. Spaihts saw the driving mysteries of Alien as all "alien in nature", saying "all the mysteries have alien players: the exoskeleton nightmare and giant pilot of the ship, the elephantine titan that was called the 'space jockey' in the fan literature. How do you make anyone care about events between creatures like this?"[68] Spaihts saw a solution in tying the alien mysteries to the past and future of human history. Spaihts explained: "if that story is somehow ours, and deeply enmeshed with the human story. That story changes meaning within our own life, things of such significance that we think of our own lives differently".[68]

The film originally went through several drafts, featured a female lead character[69] and focused on terraforming and the fictitious Weyland Industries before its merger with the Yutani Corporation. Scott furthered that the original Zeta II Reticuli planetary system would be part of the prequel story;[70] Scott also mentioned that the script dealt with the need for "dematerializing and rematerializing"[71] in order to achieve what one report described as "Near Faster-Than-Light travel"[70], and he was also quoted as saying "I think the closer it is to the truth, the closer it is to the technological feasibility then it becomes that much more interesting."[70] Elaborating more, the director commented in an interview that "the film will be really tough, really nasty. It's the dark side of the moon. We are talking about gods and engineers. Engineers of space. And were the aliens designed as a form of biological warfare? Or biology that would go in and clean up a planet?"[72] He later added, "The cast find an establishment which is not what they expected it to be, it’s a civilization but what we find in it is very uncivilized behaviour."[53]

After Lindelof joined the project in late 2010, the script began moving away from Spaihts' Alien prequel as Scott and Lindelof developed it into a more original creation.[34] In October 2010, Lindelof submitted the revised screenplay to 20th Century Fox. The studio was pleased because it had contested Scott's proposed budget of $150–160 million and found Lindelof's screenplay to be more budget-conscious;[citation needed] Scott had initially requested a $250 million budget and an adult orientated film rating, but Fox was reluctant to invest this amount of money, and wanted to ensure the film would receive a lower age-rating to broaden the potential audience.[73] After Theron was cast, she and Lindelof worked together to add more depth to her character.[12]

Design

Award-nominated production designer Arthur Max headed the film's Pinewood Studios art department, who were tasked with deconstructing the art and visuals of Alien and reverse-designing them for Prometheus.[74] Max designed the sets and the Prometheus ship.[2]

A scene involving a large 3D hologram star map was inspired by the 1766 Joseph Wright painting "A Philosopher Lecturing on the Orrery", in which a scientist displays a mechanical planetarium by candlelight. While discussing the plot necessity of a star map with Spaihts, Scott mentioned the painting as how he saw the map being physically represented, although he was unaware of the name and described it only as "circles in circles with a candle lit image". To Scott's pleasure, Spaihts located the correct image based on his description through a Google search.[68] Speaking about Scott's design influence, Spaihts stated: "making the leap from a star map, to an Enlightenment painting, and then back into the far future. [Scott's] mind just multiplexes in that way".[68]

In designing the space suits worn by the ship's crew, Scott was inspired to have the suits include spherical glass helmets after reading a story in a biography of Apple co-founder Steve Jobs about building an office out of Gorilla Glass, with Scott remarking "If I’m in 2083 and I’m going into space, why would I design a helmet that has blind spots. What I want is something where I have 360 [vision]. Glass, by then, will be light and you won’t be able to break it with a bullet."[11] Alien creature designer H. R. Giger was brought onto the project to design murals that would appear as some of the first artifacts of the alien world visited by the Prometheus.[66]

Pre-production

"I was insistent that the script not leak onto the internet, where it gets dissected out of context, which spoils it for everyone."

Ridley Scott, concerning the confidential nature of Prometheus[61]

Production of Prometheus has been marked by a high degree of secrecy[75] with story details "extremely under-wraps."[53] Determined to maintain the secrecy of the plot, Scott required the cast to sign clauses to prevent them disclosing story details, and the cast were only allowed to read the script under supervision in Scott's production office.[61] One exception was made when a courier flew to one of the actors in a foreign location and then stood guard while the actor read the script.[61]

On November 10, 2010, a tweet by Henry South, a visual FX designer working on the Alien prequel, indicated the film had gone into production.[76] Scott stated that the alien itself would not appear in the film, saying "they [the Alien sequels] squeezed it dry. He [the alien] did very well. He survived...and no way am I going back there."[77][66] At Comic-Con, Lindelof stated that the film would be keeping as many practical effects as possible. The only mention of CGI used was for on-set pre-visualization of external space visuals.[78] Scott recalling advice special effects artist Douglas Trumbull gave him on the set of Blade Runner stated, "if you can do it live, do it live", with Scott claiming that although "you can pretty much do anything you want"[79] with digital technology, practical effects are more cost effective.[80][16]

Cinematographer Darius Wolski convinced Scott that it would be possible to film in 3D with the same ease and efficiency of typical filming. 3D company 3ality Technica provided some of the rigs and equipment to facilitate 3D filming, and trained the film's crew in their proper operation.[81] Since 3D films need high lighting levels on set, the hallmark atmosphere of the Alien films with darkness and shadows will be added in post-production through grading processes, while the 3-D equipment will be based on post-Avatar technology.[82]

Principal photography

File:Ridley Scott Prometheus Set.jpg
Ridley Scott directing Noomi Rapace on the set of Prometheus.

Principal photography began in March 2011,[83] scheduled to take place over six months,[3] but it took longer than forecast: the film was still being shot in September 2011.[84] The production used five of 3ality Technical's Atom 3D rigs, four of which were configured with Red Epic 3D cameras set up for use on camera dollies and tripods, which were continuously in use during filming. The fifth rig employed an Epic camera for use as a steadicam, which was only used as required.[81][85][81] Filming began with three weeks of shooting on seven sound stages at Pinewood Toronto Studios in Ontario.[86] By April 2011, production moved to Shepperton Studios in Surrey, England, part of the Pinewood Studios group,[2] where Scott used 8 sound stages for filming, including the 007 Stage.[87][88][61]

In June, filming moved to Iceland for two weeks, commencing at the base of the active Hekla volcano in southern Iceland on July 11, 2011.[89] Speaking about working at the base of an active volcano, Scott stated "If one is afraid of nature in this profession then it would be best to find a different job".[89] Filming also took place at one of the most powerful waterfalls in Europe, the Dettifoss waterfall in the Vatnajökull National Park in the north of Iceland.[90] The Iceland shoot involved 160 Icelandic crew members and over 200 imported crew.[89] Scott stated that the Iceland filming represented approximately fifteen minutes of footage for the film, and claimed that the area represented the "beginning of time".[91] Alternatives including the Mojave Desert had been considered alongside Iceland,[92] but Scott explained that the country was ultimately chosen because "here it is so rough and 'Jurassic-like' and that proved decisive".[89]

In September 2011, filming moved to the Ciudad de la Luz audiovisual complex in Alicante, Spain, with filming occurring in a large water tank at the complex and a nearby beach in Alicante.[84][93] The studio was booked from August 22, 2011, through to December 10, with set construction occurring from August until late September when the filming could begin.[84] About 250 people worked on the three months of Spain filming, providing over €1 million to the local economy.[94] Construction reportedly went underway in Alicante to recreate the ship of the protagonists in the film.[94]

Scott avoided using green screens, instead employing fishing wire or other items to help the actors understand where they were meant to be looking in any particular scene on the practical sets that would have a CGI presence inserted in post-production.[95] Theron stated that, while on set, "Ridley started doing this interesting thing, where he would have me stand in corners and lurk all the time, and it wound up being really mysterious."[53] Rapace noted, "I was out there filming for about six months and it was super-intense, my body was in so much pain sometimes but it was absolutely amazing."[96] She also stated that it felt like returning to Earth after the conclusion of the Iceland shoot.[1]

Post-production

Scott focused on using the 3D footage to increase the illusion of depth. Despite this being his first 3D film he found the process easy. He stated: "You can literally twiddle a knob and the depth will increase", "the trick is not to overdo it".[95] Prometheus contains approximately 1,300 digital effect shots,[95] developed by visual effects studio Fuel VFX.[97] After spending two weeks working on additional dialogue recordings for the film during December 2011, Noomi Rapace described Prometheus in post-production as "brutally beautiful."[1]

In July 2011, Scott stated that he was filming Prometheus with both teen-friendly PG-13 and adult-only R ratings in mind, allowing the more adult content to be cut if necessary without harming the overall presentation. Scott claimed he had a responsibility to 20th Century Fox to be able to present a PG-13 cut of the film if the studio demanded, allowing it to be viewed by a wider potential audience.[98] When asked about the rating, Scott explained "the question is, do you go for the PG-13, or do you go for what it should be, which is R? Financially it makes quite a difference...essentially it's kinda R...it's not just about blood, it's about ideas that are very stressful."[99] Scott maintained that, regardless of rating, he would present the most "aggressive" film he could,[99] while Fox Chief executive officer Thomas Rothman stated that Scott would not be forced to compromise the film's quality to avoid an R-rating.[100]

Additional scenes were filmed during January 2012 in Isle of Skye, Scotland.[101]

Music

Marc Streitenfeld, who worked on several of Ridley Scott's previous films, will be composing the musical score for Prometheus.[102] Scott processed Streitenfeld's score at Abbey Road Studios in London, England.[11]

Marketing

Ridley Scott, Charlize Theron and Michael Fassbender promoting the film at WonderCon in March 2012.

The first image to be released from the film featured a faceless, spacesuit-clad character in air and amid debris; it was presented on July 21 along with other previewed Prometheus footage at the 2011 San Diego Comic-Con International convention.[103] Screenwriter Damon Lindelof and actress Charlize Theron were in attendance for the presentation of Prometheus. Ridley Scott and Noomi Rapace participated in the event, via satellite contribution, from Iceland.[67] Among the previewed footage, which included "rapidly cut shots of the crew of a spaceship,"[67] was imagery of Theron doing "naked push-ups" which was highly buzzed about by the media.[53][104][105] A further set of stills from the film, showing the main cast exploring an alien setting (including a monolithic humanoid head and urns), and Theron with Idris Elba on the bridge of the Prometheus spaceship, were made available to Entertainment Weekly to publish by November 23.[106] The film's official teaser poster was revealed on December 14 with the tagline, "The search for our beginning could lead to our end."[107]

A bootleg recording of the unfinished teaser trailer was uploaded onto the internet on November 27, but it was soon removed. Rothman called it "heartbreaking" adding that "for some early, early, early, early half-baked, half-assed test to leak, it's so unfair."[108] On the same day, an alleged fifteen-paragraph film treatment was published by the blog GeekTyrant.[109] A promotional "teaser," to promote the release of first trailer, was made available on the iTunes Movie Trailers library. Thirty-one seconds long, the video featured commentary by Scott, as well as never-before-seen scenes from the film and its production, and was released on December 19.[110] The second and third teaser previews were released, subsequently, on December 20 and 21, respectively, in a countdown manner.[111] The official teaser trailer for Prometheus was revealed on December 22, 2011.[112] On March 12 a second teaser trailer with some new footage was released exclusively for Yahoo Movies UK.[113]

On March 7, 2012, it was announced that, in partnership with AMC Theaters, Scott would host the premiere of the first full Prometheus trailer, which would be shown at the AMC Downtown Disney during WonderCon in Anaheim, California on March 17, 2012. The event was streamed live through Facebook, Twitter, and the AMC Theater website, with the full trailer then released online through the AMC Youtube channel immediately following the debut.[114] Reaction to the trailer was considered to be noticeably positive among WonderCon attendees and on Twitter,[115] and it received nearly three million views in the three days following its debut.[116]

On April 10, 2012, several media outlets were shown a 13 minute montage of scenes from the opening of the film in 3D at the Vue Cinema in Leicester Square, London.[117] Reception to the screening was positive, with particular mentions given to the 3D visuals and the performances of Fassbender, Rapace, Theron, and Elba.[15][117][118] On April 29, 2012, the international launch trailer debuted in the United Kingdom during the first break of the TV show Homeland. Viewers were encouraged to share their opinions about the trailer on Twitter and a selection of the messages were then shared in a 40-second live broadcast during a later break. This marked the first time that viewers' tweets were used in a broadcast advertisement.[119][120] Accompanying the trailer, a competition was launched on the social platform Zeebox. Until the film's release at the end of May, when the advert is aired it is automatically detected by Zeebox which in turn offers users a chance to win tickets to the film.[121]

The National Entertainment Collectibles Association (NECA) will produce a series of action figures based on characters in the film, with an expected summer release date.[122][123]

A viral advert for "David" (Fassbender). The advert leads readers to the viral campaign website, and also advertises the film's partnership with Verizon.

Viral campaign

A viral marketing campaign began on February 28, 2012, with the release of a video featuring a speech by Guy Pearce, in character as Peter Weyland, about his vision for the future. The video, set in 2023, takes place at a futuristic vision of a TED conference, an annual technology and design event held in Long Beach, California that revolves around the dissemination of new ideas. The segment was conceived and designed by Scott and Lindelof, and directed by Scott's son, Luke. The production was made in collaboration with, and made available through TED because Lindelof wanted to introduce new audiences to the conference itself at the same time as exposing them to the Weyland video. Discussing the concept, Lindelof explained that the scene takes place in a futuristic stadium rather than the smaller real-world locations of real TED conferences because "a guy like Peter Weyland—whose ego is just massive, and the ideas that he’s advancing are nothing short of hubris—that he'd basically say to TED, 'If you want me to give a talk, I’m giving it in Wembley Stadium.'"[20]

TED community director Tom Rielly helped approve the use of the TED brand in the campaign-the first time that TED had been used for promotional purposes, and for which TED received no money. He was also involved in designing the appearance of the futuristic TED conference, preparing an "extensive briefing on all the visual and audio aspects of a TEDTalk circa 2012 and a corresponding speculation on how things would work in the future". The flying video cameras and "live Twitteresque feedback" were ideas created by Rielly. Rielly claimed that the association generated millions of new visitors to the TED website.[124] The release of the video was accompanied by a fictional TED blog about the 2023 conference and a tie-in website for the Weyland Corporation, the fictional business founded by Weyland.[19][21][125] On March 6, 2012, the Weyland website was updated to allow visitors to 'invest' in the company as part of a game to reveal new media from the film.[126]

During the 2012 WonderCon, attendees at the film's panel were given Weyland Corp business cards that directed them to a website and phone number. Calling the number resulted in the caller being sent a text message from Weyland Corp that linked them to a second viral video. The video, narrated by Fassbender, is presented as a Weyland Corp advertisement that shows the unboxing of the new "David 8" android, portrayed by Fassbender.[127] An extended version of the video was released on April 17, 2012, with over 2 minutes of additional content. The advert details the "David"'s features including its ability to seamlessly replicate human emotions without the restrictions of ethics or distress.[128][129] Alongside the video, a full page "David" advertisement was placed in The Wall Street Journal; a Twitter account operated by a David8 was revealed, allowing twitter uses to ask the character questions;[130] and a partnership with Verizon FiOS was launched, offering a virtual tour of the Prometheus spaceship.[131]

Release

Prometheus was originally scheduled to be released on March 9, 2012, in the United States, but in January 2011, the date was pushed back to June 8, 2012.[132] The film will be simultaneously released in IMAX theaters, and in 3D.[133]

In the United Kingdom, 18,827 tickets were pre-sold for the London IMAX, the largest IMAX screen in the country, breaking the theater records for the highest grossing week of pre-sales with £293,312 ($474,687), and the highest grossing first day of pre-sales with £137,000 ($221,717), exceeding the performance of other high-profile IMAX releases including The Dark Knight and Avatar.[134]

Sequel

During his March 17, 2012, WonderCon presentations, Scott stated that some of the questions presented in the film are left unanswered and could be answered in a sequel, saying "If we're lucky, there'll be a second part. It does leave you with some nice open questions."[79][16] When asked if a sequel would move closer to being a prequel to the events of Alien, Lindelof said "if we’re fortunate enough to do a sequel to Prometheus, it will tangentialize even further away from the original Alien."[11]

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  129. ^ Zakarin, Jordan (April 17, 2012). "'Prometheus' Ad Touts Michael Fassbender as Weyland Industries Robot David (Video)". The Hollywood Reporter. Prometheus Global Media. {{cite news}}: Check date values in: |date= (help)
  130. ^ Lee, Michael (April 20, 2012). ""Prometheus" Viral: David-8 Connects To Twitter Users". MovieViral. Retrieved April 20, 2012. {{cite news}}: Check date values in: |date= (help)
  131. ^ Warren, Christina (April 17, 2012). "'Prometheus' Ad Shows Us the Robot We All Want [EXCLUSIVE]". Mashable. Mashable Inc. Retrieved April 20, 2012. {{cite news}}: Check date values in: |date= (help)
  132. ^ McClintock, Pamela (January 26, 2011). "Ridley Scott's 'Prometheus' Gets High-Profile Summer Release Date". The Hollywood Reporter. {{cite journal}}: Check date values in: |date= (help)
  133. ^ "'Prometheus' To Get IMAX 3D Release". Deadline.com. PMC. March 8, 2012. Retrieved March 8, 2012.
  134. ^ Stuart, Kemp (May 4, 2012). "Ridley Scott's 'Prometheus' Breaks IMAX U.K. Pre-Sales Record". The Hollywood Reporter. PMC. Retrieved May 4, 2012. {{cite news}}: Check date values in: |date= (help)
Journals
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