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La Vida Lena

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La Vida Lena
Title card
Genre
Created byReggie Amigo
Written by
  • Mari Lamasan
  • Mariami Tanangco-Domingo
  • Camille Anne de la Cruz
  • Chris Tan
Directed by
Starring
Music by
  • Len Calvo
  • Adriane Macalipay
Opening theme
Country of originPhilippines
Original language
  • Filipino
No. of episodes10 (iWantTFC)
160 (list of episodes)
Production
Executive producers
  • Carlo L. Katigbak
  • Jamie L. Lopez
  • Cory V. Vidanes
  • Laurenti M. Dyogi
  • Roldeo T. Endrinal
  • Ginny Monteagudo-Ocampo
ProducerJemila M. Jimenez
Production location
EditorRay Ann Kristelle Endaya
Running time30-50 minutes
Production company
Original release
NetworkiWantTFC
ReleaseNovember 14, 2020 (2020-11-14) –
January 16, 2021 (2021-01-16)
NetworkKapamilya Channel/A2Z/TV5
ReleaseJune 28, 2021 (2021-06-28) –
February 4, 2022 (2022-02-04)

La Vida Lena is a Philippine revenge drama television series broadcast by Kapamilya Channel. Directed by Jerry Lopez Sineneng, Jojo Saguin and Andoy Ranay, it stars Erich Gonzales in the title role. The fast-cut version of the series was streamed on iWantTFC from November 14, 2020 to January 16, 2021. The full version of the series was aired on the network's Primetime Bida evening block from June 28, 2021 to February 4, 2022.[3]

Plot

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Despite being the subject of bullying and discrimination because of the big scar on her face, Magda refuses to let criticisms get to her and strives hard to secure a comfortable life for her family. Using her skills and intelligence, she hits the jackpot when the soap she created quickly gains popularity in the town of Salvacion. However, the young lady's success does not sit well with the Narciso family, the owners of Royal Wellness, the biggest surgical and cosmetic company in the country. When Magda refuses to sell her formula to the Narcisos due to their contrasting views, a string of bad luck comes her way. Losing everything dear to her, Magda returns with a new face, armed with determination to retaliate against the powerful clan who ruined her life.[4]

Cast and characters

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Main cast

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Supporting cast

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  • Sofia Andres as Rachel Suarez-Villarica[5]
  • Pen Medina as Francisco "Kiko" Cabrera[5]
  • Ruby Ruiz as Digna Abuel-Cabrera[5]
  • Christian Vasquez as Conrad Suarez[5]
  • Malou Crisologo as Martina Ramirez[5]
  • Josh Ivan Morales as Brian Rubio[5]
  • Hasna Cabral as Bettina "Betchay" Buenafe[5]
  • Renshi de Guzman as Rambo Lumba[5]
  • Danica Ontengco as Allison Suarez / Alice Garcia[5]

Guest cast

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  • Isay Alvarez as Helen Mendoza
  • Miguel Faustmann as Don Luis Narciso
  • Giovanni Baldesseri as Fernando Castro
  • Soliman Cruz as Diosdado "Dado" Mendoza

Production

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Casting

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Ivana Alawi was originally cast for the lead role, with a working title Lihim ni Ligaya. The pre-production had started and the cast was already introduced during a presscon back in February 2020. Due to COVID-19 pandemic and enhanced community quarantine in Luzon in March 2020, Alawi backed out of the project; her main reason was to avoid risking the health of her family as she will be exposed during lock-in tapings.[6] In August, Deo Endrinal, the head of Dreamscape Entertainment, approached Erich Gonzales to take on the lead role. The title of the series is officially named La Vida Lena, inspired by Jojo Saguin, one of the directors who is known to her colleague named Lena. From Ligaya, the lead character's name was changed to Magdalena Mendoza. Several recasting and revisions in the script are being made to suit the new theme and new cast. La Vida Lena served as Gonzales' return to television two years after playing her first triple role in The Blood Sisters (2018).[7]

Filming duration

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Pre-production started in September 2020. The entire cast and crew underwent rigorous procedures and COVID-19 protocols before heading down to their filming location at Antipolo. The first cycle of lock-in taping started on October 1, 2020, and finished on October 17, 2020. Second cycle of taping resumed on November 15, 2020, and finished on December 4, 2020. Third cycle of taping started on January 10, 2021, and finished on January 30, 2021. The fourth and final cycle of taping concluded in February 2021.

Reception

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La Vida Lena was one of the most watched TV programs among U.S. multicultural Asian homes in September 2021.[8] The series was also the most watched show on iWantTFC.[9] According to AGB Neilsen, the series received 3.9% TV ratings on August 30, 2021, beating its timeslot rival The Sand Princess (3.2%) despite limited reach on free television.[10]

Awards and nominations

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Accolades received by La Vida Lena
Year Awards ceremony Title Recipient Result Ref.
2023 PMPC Star Awards for Television Best Primetime Drama Series Nominated [11][12]
Best Drama Actress Erich Gonzales Nominated
Best Drama Actor Carlo Aquino Nominated
JC de Vera Nominated
Best Drama Supporting Actor Raymond Bagatsing Nominated
Best Drama Supporting Actress Agot Isidro Nominated
Janice de Belen Nominated
Best New Female TV Personality Hasna Cabral Nominated

See also

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References

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  1. ^ Dreamscape Entertainment. "LA VIDA LENA by JMKO". Facebook. Retrieved December 1, 2020.
  2. ^ Dreamscape Entertainment. "KAILANGAN KITA by REGINE VELASQUEZ". Instagram. Archived from the original on December 24, 2021. Retrieved June 10, 2021.
  3. ^ Dumaual, Miguel (June 25, 2021). "With 'La Vida Lena,' ABS-CBN to offer all-current, all-original primetime lineup starting June 28". ABS-CBN News.
  4. ^ "'Malalagot kayo!' Teaser of 'La Vida Lena' starring Erich Gonzales released". ABS-CBN News. Retrieved October 27, 2020.
  5. ^ a b c d e f g h i j k l m n o p "Erich Gonzales topbills new ABS-CBN series 'La Vida Lena'". ABS-CBN News. October 7, 2020. Retrieved October 7, 2020.
  6. ^ Anarcon, James Patrick (September 9, 2021). "Stars who got replaced in teleseryes: 2021 edition". Philippine Entertainment Portal. Retrieved September 11, 2021.
  7. ^ "'Together as One in 2021': Here are ABS-CBN's upcoming shows, offerings". ABS-CBN News. Retrieved December 21, 2020.
  8. ^ "Erich Gonzales makes sweet revenge". Manila Bulletin. Retrieved November 4, 2023.
  9. ^ Valle, Jet (February 3, 2022). "Popular Erich Gonzales-starrer now on its finale week". BusinessMirror. Retrieved November 4, 2023.
  10. ^ Mia, Ron (July 3, 2021). "How did the 'La Vida Lena' pilot fare in TV ratings?". LionhearTV. Retrieved November 4, 2023.
  11. ^ "Kapamilya shows, stars bag PMPC Star Awards for TV nominations". ABS-CBN News. January 16, 2023. Retrieved October 27, 2023.
  12. ^ "35th Star Awards for TV list of nominees is out; alin kaya ang tatanghaling Best TV Station?". PEP.ph. Retrieved October 27, 2023.
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