Our perspective of the gamer is changing. Activision Blizzard King’s media division performed a comprehensive study on who “gamers” actually are. The objective of this study is to demonstrate to advertisers how valuable this audience is to include in their media mix. We were tasked with providing concepts for how this powerful content could be …
Iconic developers of the Call of Duty: Black Ops franchise, Treyarch, were ready to redefine themselves and refresh their studio brand identity to be focused on their talented people first, and their legendary titles second. We were honored to support them in reshaping their brand and their digital presence. A Fresh Visual Identity To develop …
You don’t have to be a pro. Inspired by the strategic insight that our audience is seeking motivation to take on their own personal “elite” challenges, whether it’s smashing their WOTD or surviving a week of adulting, we presented a brand truth to drive a winning brand campaign. Honey Stinger has been a trusted source …
When applied to today’s digital billboard creatives, the resulting effect is a crowd-stopping 3D illusion; no special glasses required.
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