Celine Foubert

Get to Know: Salesforce Marketing Cloud Join me and Jean-Michel Radiskol to discover why Salesforce Marketing Cloud is the #1 marketing platform, helping our customers increase marketing ROI by 30%. You will learn how to connect any data to create a unified customer profile, and infuse AI, automation, and analytics into every customer experience. 📅 Save the date: 1st October 🕑 Time: 11AM BST, 12PM CEST 🔗 Register now: #salesforce #marketingcloud #marketingautomation

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Salesforce Signature Success Plan customers get 83% ROI. Learn how you can... - achieve your goals faster - avoid downtime - create and deploy scalable solutions Watch the video to learn more!

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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My episode of SalesIntel.io B2B Pipeline Pioneers is now live! In this 15-minute episode, I discuss some of the strategies I've been leveraging and experimenting with my teams around intent to build pipeline in 2024, as well as some technics to battle the no 1 factor for close lost in recent years: "no decision". For me, "intent is everything", and what I mean by "intent" is always two-fold: 1) Intent from the seller side: reaching out with an intent / coming in with a detailed pov for a partnership (why should this account work with us and get value from it) 2) Intent from the customer side: with account-based and individual-based intent data. Going even further, which individuals have a history of actually making decisions and purchasing. Thank you, Manoj Ramnani for having me on the podcast, Ariana Shannon for being a great host, and Jason Hasenberg for helping with all things logistics and scheduling. It was a great experience!

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New @Salesforce research: Many customer service teams, salespeople, and marketers have implemented AI to augment their work. Yet 77% of business leaders cite issues around trusted data and ethics that could halt deployment. Dive into the report:

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It’s never been more difficult to be in sales. To be successful, you need high-value outbound messaging that distinguishes you as the right solution for your prospect. But let's face it — not all reps have the time or access to real-time data to truly understand each prospect's needs...  It's time to meet SAM, the AI-powered sales assistant from Similarweb. Only with SAM do you get: 💡Prospect-tailored insights based on buyer intent, sales signals, and your prospects’ use case 📬Hyper-personalized, ready-to-use outbound messaging that spotlights your company as the right solution 🗓️Instantly generated insights accessible through Gmail and Google Calendar, making sales reps ready for any meeting  You can learn more about SAM’s capabilities here → https://bit.ly/3QOi5BB

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🚀📢 Wondering how AI will empower your teams and enhance your business processes for greater Success with YOUR customers ? We got you covered here👇 ! Join us at Dreamforce Sept 17th or on Salesforce+ “Agentforce represents the Third Wave of AI—advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success. Unlike other platforms, Agentforce is a revolutionary and trusted solution that seamlessly integrates AI across every workflow, embedding itself deeply into the heart of the customer journey. 

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Attn Sales Leaders: When your reps struggle to get their quotes and proposals out of Salesforce to prospects... the deals struggle to close. Let us remove the STRUGGLE with simple automation. Join Padmini Murthy and Harry Rhatigan from airSlate along with Salesforce Ben to see it!

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The 9th State of Marketing Report is here! Dive into insights from 4,800 marketers around the world as they share their top priorities, biggest stumbling blocks, and their future. Hint: it has a lot to do with data and AI. Click below to get the scoop! Salesforce Marketing Cloud

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As a B2B marketer myself, I understand the challenge of identifying who exactly you need to influence and target in a B2B sale as buying groups can be large and sales cycles complex. This is why I’m thrilled that Adobe Journey Optimizer B2B Edition is now available and is a game-changer for B2B marketers looking to connect with buying groups in a more meaningful and effective way. It enables marketers to create and assemble buying groups, orchestrate personalised journeys for decision-makers, generate personalised content, and improve sales and marketing coordination – powered by generative AI. Read more in our blog: https://adobe.ly/4ddwqR8 #B2B #GenerativeAI #AdobeJourneyOptimizer

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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In the ever-evolving world of sales, mastering negotiation strategies is critical for driving revenue growth and securing deals. We’ve compiled 11 essential strategies that can transform your sales approach and boost your success rate. By implementing these game-changing techniques, you can not only elevate your sales game but also strengthen client relationships. For a deeper dive into these strategies, visit https://okt.to/zKFJuv.

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In today’s rapidly evolving sales landscape, teams are facing new and complex challenges. Buying groups are not only expanding but becoming more difficult to identify and navigate. Sales professionals are feeling the impact of hidden decision-makers slowing down deals, and it’s clear that improving win rates and overall productivity is top of mind for many. As organisations explore how AI can revolutionise their sales processes, it’s essential to consider both the opportunities and the change management required to successfully implement these innovations. I’m incredibly proud of the work we're doing with Sales Navigator to help our customers rise to these challenges. Our latest brand marketing campaign shines a spotlight on one of the toughest hurdles in sales: finding the right people, faster. The enhanced AI capabilities in Sales Navigator make it easier to map out the full buying group, empowering teams to engage more strategically, build stronger advocacy, and close more deals. I’m particularly excited about this campaign because it’s aligned with what we’re hearing from our customers — a need for solutions that are both practical and powerful. This is just the start of an exciting new chapter for Sales Navigator, and I can’t wait to see how this unfolds. Learn more about what Sales Navigator can do for you: https://lnkd.in/gT-rUYGZ

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Demandbase is honored to be named by HubSpot as a must-have app for marketers in 2024! 👏 Discover how integrating Demandbase with HubSpot empowers you to: ✅Analyze your account engagement ✅Scale your ABM/ABX programs ✅Connect the dots between your ABM/ABX efforts and revenue See how Demandbase helps power HubSpot users' ABM strategies today!

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Join Varicent Elevate in London and Paris on October 8th and 10th! Struggling with sales alignment and complex compensation plans? You’re not alone! Many face a 2-5% revenue dip due to imperfect rep deployment. At Varicent Elevate, we tackle these challenges head-on. Dive into sessions filled with real-world insights and success stories to help break down silos and drive growth. 58% of attendees at our May conference projected a 6%+ revenue boost just by integrating sales planning with incentive compensation. Imagine your potential! 🎊Register now and don’t miss out on transforming your revenue game!🎊

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Ever wish your data could just tell you what you want to know? Workday Adaptive Planning makes it possible by leveraging generative AI and machine learning to unlock powerful insights with simple questions. View the demo to see for yourself. #TeamWDAY

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When sales, marketing and customer success are all measured on the same goals, the chances of customer churn decrease significantly... While there will always be 'churn personas' across your set of customers, it is important to classify them in order to be proactive... More on this important topic in the article below ↘︎

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Did you miss our “Behind the Screens” webinar this week? Join us to hear from the four digital visionaries behind Sitecore's new website and discover how they made it happen. Watch the OnDemand session now: https://lnkd.in/gUmYgGmZ #PowerToBuild #DigitalVisionaries #BuildSmart

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