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reports

2022 Puzzle Mobile Genre Report-test

Google-for-games-logo
This report is the third in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

reports

2022 Puzzle Mobile Genre Report

Google-for-games-logo
This report is the third in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

Video

Open source for games integrates with your tech

Google Cloud

Video

Analytics and AI for games helps you monetize

Google Cloud

Video

Cloud Spanner handles millions of players

Google Cloud

reports

2022 Action Mobile Genre Report

Google-for-games-logo

Success Story

Puzzling.com achieves 38K pre-registered users ahead of game launch with App campaigns for pre-registration

Case Study - Puzzling.com logo (Supersonic)

Success Story

DHgames improves LTV by 100% with tROAS for ad revenue

Case Study - DHgames logo

reports

2022 Puzzle Mobile Genre Report

Google-for-games-logo
This report is the third in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

reports

2022 PC & Console Insights Report

Google-for-games-logo
This report is the second in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

Video

Open Source Gaming [Google Between the Brackets 2021]

Google Cloud
During this episode, we talk about open source software in the gamedev scene—why it's important, what developers can gain from it, tips for participating, and more.

RESEARCH

The Intersectionality of Women in Mobile Gaming

Google Play
In this report, we take a deep dive into intersectionality and the impact it plays on driving spend, community, title & genre preferences, and gaming habits.

RESEARCH

Google Play Games Genre Reports

Google Play
In our Genre Reports, we hare comparative insights, onboarding tips, monetization best practices and KPI performance for specific mobile game genres on Google Play.

Research

Best practices for launching a sequel to your mobile game

Google Play
In this article, we share insights from CxOs from Tactile, Fingersoft and etermax around how these studios found great success by launching sequels to their existing hits

Success Story

Halfbrick increases AdMob revenue using Firebase Remote Config personalization

Halfbrick-logo

Reports

2022 Mobile Insights Report

Google-for-games-logo
This report is the first in a series of four to help game developers grow their business and delight users with top-of-the-line experiences.

Reports

2021 Global Insights Report

Google-for-games-logo
Get to know games around the world through perspectives directly from Google

Reports

Beyond 2021 Report

Google-for-games-logo
See where gaming goes next

Research

Winning Big: Balancing play and profit with hybrid monetization

Google-for-games-logo
An insights guide on hybrid monetization that features learnings from 12 successful developers on how to best implement hybrid monetization in mobile games

Newsletter

Mobile ads gaming newsletter

Google-for-games-logo

Video

Ahead of the Game: Conversations with Industry Players

Google-for-games-logo
Listen to interviews with industry experts on how they're innovating their games.

Research

The impact of lockdown on mobile gamers' behaviors

Google-for-games-logo
Videos to teach Unity devs on Firebase

Video

Optimizing game data pipelines to meet business challenges

Google Cloud
"Square Enix are presenting at the 'Driving value from gaming data pipelines in the Cloud' webinar on the 1st Dec. They will discuss the challenges and best practises from the Marvel's Avengers Launch. We will also hear from our very own Nico Gaviola, on Google Cloud for games mission, as well as our partner, Datatonic who will present a custom demo built on Looker, which features real telemetry data from E-sports and social media data. "

Video

Solutions for launching massive global games in the cloud

Google Cloud
Today’s multiplayer games require a global-scale cloud to reach millions of players. We'll teach you the Google Cloud tools to scale to meet this demand for your global game.

Research

What gamers' new habits mean for the holidays

Google Ads
Learn how to connect with more players as they become even more wired during the 2020 holiday season.

Research

Understanding the global players of hybrid genre games

Google-for-games-logo
Understand players’ perspectives & challenges on how gamers discover, engage, and invest in hybrid genre games.

Research

Green Game Jam: environmentally conscious gaming

Google-play-logo
Discover how 11 rival game studios rallied 250 million players using innovative green activations in their games.

Research

What marketers can learn from online gaming’s winning playbook

Google Ads
It’s no surprise that the online gaming industry is faring well in today’s climate. Now, as people look for ways to pass the time and safely socialize at home, many of them are discovering the world of online games.

Research

Google Play resources for game developers

Google Play
Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

Success Story

Mobile strategy game Pixel Starships levels up from kickstarter to global success

SavySoda-Logo

Infographic

Play like a girl: Key ways to engage one of Asia's fastest growing gaming audiences

Google-for-games-logo
As widespread internet and affordable smartphones connect millions more people to the world of gaming, the number of genres have exploded, and an even wider, more diverse audience is getting in on the action.

Success Story

Google Cloud and Phoenix Labs: Dauntless in the face of demand spikes

Phoenix Labs-Logo

Success Story

Glu plays to win with Google Play, AdMob, Google Cloud and more

Glu-Logo
According to Newzoo’s 2018 report on gaming, the global games market is expected to grow from $138 billion in 2018 to more than $180 billion in 2021¹. For the first time, mobile gaming revenue is set to pass PC and console combined.