IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
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A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]
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In this IAB Europe Explains video our Data Analyst and Sustainability Lead, Dimitris Beis, explains how the Digital Channels side […]
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30th October | Vienna | Register here SERP Conf., one of the leading international conferences on SEO, E-commerce, and AI, […]
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9th October | 155 Bishops Gate London | Register here Autumn Fest 2024 promises to be an exciting gathering, uniting […]
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18th September | 17:50 CET - Find out more here Our Industry Development and Insights Director, Marie-Clare Puffett will join […]
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18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
Read moreBrussels, Belgium, 16th September 2024 – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge […]
Read moreBrussels, Belgium, 15th August 2024 – IAB Europe is pleased to announce the beta test launch of OpenGHG, an innovative […]
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