Delivering faster, more secure sign-ups and personalized experiences

With the biggest generational shift in decades, an influx of unbanked customers, and the global impact of COVID-19, the world of finance is under pressure – and changing fast. New technologies are rising to this challenge, including the flexible, powerful technology of geospatial intelligence, which encompasses the maps, routes, and places that make up the world you share with your customers.

This whitepaper is the first installment in a 3-part series exploring the growing importance of geospatial intelligence to address the rapidly changing landscape of financial services, and some of the ways Google Maps Platform can help you make the most of it.

In this whitepaper, you’ll learn about:

• Making account signup easier and faster to improve conversion
• Increasing signup security with Quick and Verified Sign-Up
• Providing location-intelligent offers and rewards with Contextual Experiences