Hexus (Earth-10002)

Hexus the Living Corporation was originated from the Sunken Galaxy of Earthᴺ^[1] (Earth-10002).^[2]

Hexus is a parasite and a living idea, invisible, untouchable. It grows by hiring employees and devouring rivals, and adapts to the needs of its target world, imitating what people want, hypnotizing them with sophisticated advertising techniques, before hiring them as employees who served it, unknowing of Hexus' true nature. Once all is Hexus on a world ("the dawn of D2K1"), the mindless workers then build spaceships to carry hexus to new worlds, while on the original world, Hexus keeps on replicating, eventually draining the planet and itself dry, leaving only mass extinction in its wake.

It was encountered by the 18th Kree Diplomatic Gestalt of Earth-200080 who, unable to destroy it, imprisoned it in the Concept-Dungeons of The Marvel, and sterilized the entire timeline.

When The Marvel came crashing unto the Earth of Earth-616, Hexus escaped using humans that came to scavenge the crashed ship. There, Hexus's concurrence was made up of synthetic corporate entities, not alive, and not intelligent, like Hexus. In a few weeks, as Brand Hex, Hexus quickly rose from a small business, expanding via word of mouth then advertising, targeting executives from rivals, their products such as Brand Hex colas and fashions attracting young customers while corporations such as AOL or Disney fearing its growth. Hexus also displayed a bioluminescent sign, advertised as the celebration of the "D2K1 event" but in fact Hexus marking the planet as its own to warn off other celestial predators.

Reluctant but urged by Plex, Noh-Varr attacked Brand Hex to allow Plex to hack into its system and upload all Hexus secrets to its rivals, while Hexus sacrificed employees to fight off Noh-Varr. Simultaneously, Hexus was negotiating to buy NASA in order to spore into space, but Noh-Varr shot Hexus with a Cosmic Bullet, seemingly finishing it off.^[1]

Hexus unique conception was also employed by the Children of the Vault to infect Bishop and humankind. The Children also learned that symptoms of Hexus included groupthink, resource overuse, ultra-inequality and (ultimately) planetary destruction.^[3]

Hexus is a living idea; an invisible, untouchable parasite that infects and spreads through the minds & bodies of others. It grows by hiring employees and devouring rivals, adapting to the needs of its target world, imitating what it's people want, hypnotizing them with sophisticated advertising techniques before tricking world populations into consuming itself planet and all.

• Mass Mind Control: Because Hexus is a sentient idea and technically not a living thing, the concept of Hexus must exist through transient pawns that it employs. After seducing their victim, they are able to take control of their host and use them as a puppet to work towards interplanetary to intergalactic domination.
  • Heat-Vision: Hexus has the ability to make their living hosts emit optic blasts. This uses up all of the host's body heat, causing them to wither in near spontaneous instants.

• Sophisticated Advertising: Hexus has the ability to create a particular product and then become the superior provider of said product through their sophisticated advertising. Part of this advertising includes slapping their brand's logo on everything. These logos work as "spores" which they can use to infect further.

There was allegedly no mean to destroy Hexus, and only two occurrences of its death are recoded:

• Regularly, when Hexus has depleted a planet's resources and itself while replicating itself, though other worlds are infested or bound to be destroyed by Hexus around that point.
• After its secrets were revealed to its rival, Hexus was killed after being shot at with a Cosmic Bullet.^[1]

Hexus is transmitted by the parasitizing world through clever advertising campaigns, and the rest of the planets for their "spores".