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0billion

TV audience

$0billion

average F1 team worth

$0trillion

combined revenue of all public brands in F1 ecosystem

What makes the Formula 1 special

Nothing compares to the hundreds of thousands of race spectators attending 24 ‘Superbowl’ Grand Prix events every year.

Formula 1 delivers:

/ Forefront of engineering innovation and pioneering technologies
/ Enhance your brand preception as innovative, technologically advanced, and aspirational
/ Dedicated to ESG stewardship
/ Undergoing a seismic shift in perception, audience and popularity
/ 24 unique race tracks in 21 different countries on 5 continents across 70+ days of live racing action

The greatest racing spectacle on the planet

Benefits

Why a partnership in Formula 1 is worthwhile

A global stage for global brands!

  • Allows brands to leverage the connection of Formula 1 boom and growth potential. 

  • This association can enhance brand credibility, trustworthiness, and prestige, as fans often transfer their admiration for the team or driver onto their sponsors.

  • 1.5Bn TV audience across 170+ broadcasting countries

  • close to 1Bn fans

  • 6M total race attendance in 2023 with 275K Grand Prix spectators on average in 2023 (Up 36% vs 2019).

  • Benefit from the fastest-growing sport on social with billions of impressions, engagements and video views

  • Over 350 partners and $6.5 trillion in total company revenue which is by far the largest across any sport in the world.

  • This access provides direct connections with C-suite audiences.

  • VIP experiences that truly deliver unforgettable memories which convert interested parties into clients and customers. 

  • Leverage once-in-a-lifetime events, weekend after weekend, at Grand Prix all over the world.

Other motorsports properties

Formula 1 doesn't suit your company?
SPORTFIVE is also active in numerous other types of motorsport, such as Formula E, MotoGP or NASCAR. 

We can help you find the right motorsport partnership that is tailored to your individual goals. 


Enter the world of motorsports with SPORTFIVE as your co-pilot

/ Our core principle being to determine the maximization of return on investment
/ We accept the competitive challenge and reposition your brand to establish breakthrough growth
/ The underlying concept we abide by throughout the entire process is ensuring the motorsports assets delivers value to your business

A collaborative approach in a complex landscape.

  • Understand

    your brand & business objectives

  • Connect

    Formula 1 to your key audiences and markets

  • Identify

    the most relevant opportunities

  • Explore & Evaluate

    to develop the best solutions for your business

  • Acquire & Execute

    the partnership plan

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