Product Linking: Link Search Console and Google Ads

You need to have created a Search Console account and be the administrator for both Google Ads and Search Console to proceed with linking the two platforms. More details about how to get started & about the Search Console.

1. In your Google Ads account, click the Tools icon .
2. Click Data manager.
3. Under “Featured products”, click Search Console.
4. Click Proceed. Then use the steps in the next sections depending on whether you own the site or it's a new site.

For sites you own

1. Scroll down to “Link other sites you own”.
2. Under the “Action” column, click Link.

For new sites

1. If you already have linked website, click the plus button to create a new link.
2. Enter the URL of the website you want to link to your Google Ads account, but make sure that you add one version with “www.” and another version without “www.” (for instance, “www.example.com” as well as “example.com”). You don’t need to specify HTTP or HTTPS.
3. Click Link site.
4. You’ll then see one of the following:
   1. If your Google Ads account is listed as an owner of this website on the Search Console account, you’ll see “Linked” in the Status column to show that the link was successfully created.
   2. If your Google Ads account is not listed as an owner of this website on the Search Console account, you’ll see “Requested” in the Status column. A request for access to the website will be sent to the current owner and the link will be created once the owner grants access.
   3. If there’s no owner listed for the website you're trying to link, you will see an error

Unlink Search Console from Google Ads

1. In your Google Ads account, click the Tools icon .
2. Click Data manager.
3. Under “Featured products”, click Search Console.
4. Click Proceed.

Find the website you want to unlink your Google Ads account from, and click Unlink site in the “Actions” column.