Webedia Latam is proud to announce the successful launch of Sampleo, an innovative platform that is set to revolutionize the way brands and consumers interact through the distribution of product samples.
The event, held on July 23, brought together numerous industry professionals, media and digital marketing enthusiasts, who were able to learn first-hand about the functionalities and advantages of this new tool.
About Sampleo:
Sampleo is a platform designed to connect brands with targeted consumers who want to test and share their opinions on new products. This strategy not only allows brands to generate a positive impact, but also facilitates valuable insights based on real experiences.
Cynthia Aspra, Director of Webedia Creators, commented during the event:
“At Webedia Latam, we are always looking to innovate and offer solutions that truly make a difference for our clients. With Sampleo, brands have the opportunity to make a significant impact by allowing consumers to try and fall in love with their products, creating a genuine and lasting connection. Rates & reviews and UGC (User Generated Content) are currently trending strategies for brands”.
During the event, attendees were able to witness Sampleo’s efficiency and effectiveness. It also provided an excellent opportunity for industry professionals to exchange ideas and establish valuable connections for future collaborations.
One of the highlights of this presentation was the Panel Discussion on UGC as a Marketing Trend. Leading industry experts participated: Diana Guerra, Chief Digital Officer, Purina Nestlé; Ana Fonseca, Sr. Manager Content, Warner Music; Fernanda Sánchez, Influencer Marketing Partnership & Merchandising Manager, Ford; and Ricardo Butrón, Project and Content Manager, IAB Mexico; who discussed how user-generated content is transforming the way brands interact with their customers and consumers. Topics such as authenticity, impact on customer loyalty and best practices for integrating UGC into marketing strategies were addressed.
Expected impact of Sampleo:
Access to passionate consumers: Sampleo allows brands to target users specifically interested in testing and evaluating new products, ensuring the relevance and authenticity of opinions.
Valuable market insights: Brands receive detailed and honest feedback, crucial to improve and adjust their marketing strategies.
Increased loyalty: By offering a direct product experience, brands can strengthen relationships with consumers and increase loyalty.
