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Leaders in B2B software investing.

The Craft team has proven, repeated success at building and scaling SaaS businesses.

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Building great companies is a craft.

We know what it takes to build unicorn companies because we’ve done it ourselves. We’ve assembled a team of senior operators and investors with one goal: to help founders build great companies.

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Senior operators, winning playbooks.

We are a team of former founders, operators, and experts. We share winning playbooks and give founders access to senior talent at a stage before they can hire it themselves.

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Designed by founders for founders.

We built Craft from the ground up to be the type of venture firm we wish we had when we were founders: low maintenance but high value-add.

Craft founders

Enterprise

Vanta

"Many VC firms produce their own findings on a company or space, but Craft's research was deeper, more nuanced and, ultimately, more helpful than anything else I encountered. It not only speaks to their depth of knowledge, but also how they operate as a leading firm."

Co-Founder/CEO, Christina Cacioppo

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B2B/SaaS

Sourcegraph

“Especially if you’re Bottom Up SaaS, Craft is SUPER helpful and will work very hard on your behalf. They’ve helped us on everything from sales, marketing and hiring, to planning, forecasting, and messaging.”

Co-Founders, Quinn Slack & Beyang Liu

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B2B/SaaS

AgentSync

“Craft is more than an investor; they’re our partners. Their strategic counsel and resources have helped us scale quickly, from Seed to Growth.”

Co-Founder/CEO, Niji Sabharwal

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B2B/SaaS

ClickUp

“We had several firms to choose from and we decided to go with Craft. I can honestly tell you this was one of the absolute best decisions I've ever made.”

Founder/CEO, Zeb Evans

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Enterprise

SentiLink

“Craft has been a terrific partner to us at SentiLink. They're our first call for anything GTM, and have dug in with us on everything from high-level strategy to literally reviewing emails.”

Co-Founders Naftali Harris & Maxwell Blumenfeld

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