As one of the most sought-after and accomplished directors in the advertising industry, Jim Sonzero began his prolific career in advertising as an agency art director in Chicago. He immediately created a buzz when he shot his first major TV campaign, which earned him instant recognition as one of the most important emerging talents in advertising.
Unconventional, hip and uniquely stylish, these eye-catching spots played like mini film noir movies, and introduced his signature penchant for masterful story-telling and stunning visual imagery.
Sonzero continues to defy categorization, and is renowned for his dynamic and innovative commercials. He is also one of the most revered directors of fashion and beauty advertising, and has created some of the most memorable moments in the genre. In addition, Sonzero has proved to be a master of the long format, having written and directed the short film “War of the Angels”, a stylish and exceptionally powerful suspense story set in WWII. Remarkable for its memorably complex protagonist, it was showcased in international film festivals in 1999 and, in particular, garnered significant acclaim at the Hollywood Film Festival. This film proved to be a defining moment in his career, and firmly established him as a consummate storyteller and master of screen tension.
The Weinstein Company
