Suddenly receptive to advertising messages, Mr. Bouchard sees his life transformed. The benefits of advertised products help him to fly from success to success. Nothing can stop him anymore. Not even the Presidency of the Republic.
During a generous and boozy business lunch in a prestigious restaurant, the guests talk about everything except what was supposed to bring them together. Their gluttony and their penchant for alcohol overcame their professional goals.
Mr. Bouchard's daily life is poisoned by a thousand little things that are determined to ruin his life. Murphy's Law never misses an opportunity to complicate his life.
What if Mr. Bouchard was a movie character? He is convinced that his life would probably be much simpler. Everyday life is much more difficult for Mr. Bouchard than for his dreamed cinematographic double.
Mr. Bouchard nervously prepares a trip which will lead him to an appointment with a notary the next day. After a short night, drive by the fear of missing his train, he goes to the station very early to be sure that everything will be OK.
The director of Mr. Bouchard invites him, with his wife, to dine at home. But from the start of the evening, Mr. Bouchard accumulates blunders towards all the guests.
Mr. Bouchard must face the facts. He no longer fits in his clothes. His son begins to make fun of his overweight. He put on weight and therefore decided to live the perilous adventure of a strict diet.
Monsieur Bouchard sometimes dreams of an inaccessible glory, like everyone else. But he also fortunately knows his little triumphs sometimes, certainly modest but in touch with everyday life.
Having just accompanied family to the station, Mr. Bouchard finds himself alone for a few days. In the face of the difficulties inherent in the life of an occasional bachelor, his feeling of freedom quickly gives way to discouragement.
Who has not had big dreams as a child? But most people have given it up, like Mr. Bouchard. But what would his life have been like if he had fulfilled his childhood dreams?