Brooklinen

Brooklinen

Retail

Brooklyn, New York 20,138 followers

Hi, we’re Brooklinen, home of The Internet’s Favorite Sheets (and much more!) ☁️ 😴

About us

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable. We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront. We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

Website
https://www.brooklinen.com
Industry
Retail
Company size
51-200 employees
Headquarters
Brooklyn, New York
Type
Privately Held
Founded
2014
Specialties
retail, home essentials, bedding, loungewear, customer service, bath, and decor

Locations

Employees at Brooklinen

Updates

  • View organization page for Brooklinen, graphic

    20,138 followers

    Now through November 18, book lovers and bed lovers unite with a giveaway from Brooklinen and Reese's Book Club 🛏️ Fall into a new book (and new sheets!) with a stack of this year’s Reese’s Book Club picks and a full bed makeover from Brooklinen. Building the perfect reading spot has never been such a breeze 🍂 Find all the dreamy details here: https://lnkd.in/dEwtdSRE and check out the Reese’s Book Club newsletter for more on how to build your perfect bed with the perfect book.

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  • View organization page for Brooklinen, graphic

    20,138 followers

    Get a great night’s sleep with Brooklinen, and then get up and at ‘em with Juice Press ☕  The new Brooklinen Boost smoothie brings together Brooklinen’s expertise in morning-making sleep and Juice Press’s authority on plant-fueled nutrition, so you can go from on the pillow to on the go! Did we mention we kicked it all off with a Brooklinen HQ field trip? Now through October 15th, you can buy a Brooklinen Boost at Juice Press and get 20% off at Brooklinen when you do. Cheers! 🥤

  • View organization page for Brooklinen, graphic

    20,138 followers

    Our friends at Good Morning America have declared OOO time and sunshine from now until Monday ☀️ Just in time for MDW, our Cabana Stripe Beach Towels and Reversible Beach Blanket were featured in this morning’s “The Right Stuff” segment, in which Lori Bergamotto gushed about Brooklinen’s assortment, especially these luxurious, hefty towels, fit for the beach or the park. 🏖️ Watch the segment to hear more about our summer picks. You can read more about our Memorial Sale here: https://lnkd.in/eGqrZCpx

  • View organization page for Brooklinen, graphic

    20,138 followers

    How do we know Brooklinen products are the best of the best? The team at Brooklinen just took a field trip to the Textiles Lab at the esteemed Good Housekeeping Institute to find out how we measure up. 🥼🧪 Abrasion pilling testers, tensile strength machines, and standardized lighting rooms, oh my! The textile experts at Good Housekeeping put Brooklinen to the test and it did not disappoint. Watch the full video to see how our visit went and a big thank you to Good Housekeeping for hosting our team!

  • View organization page for Brooklinen, graphic

    20,138 followers

    If you’re waffling on our new redesigned Waffle Collection, ponder no further: Wirecutter just named our Waffle Robe their favorite waffle pick in their Best Robes guide 🛀 Over the last several months, Wirecutter’s testers “practically lived in'' our Waffle Robe. Designed with an exclusive weave to Brooklinen, the robe was called a “sumptuous yet almost weightless” option by testers. Between our new Waffle Towels, Robe, and even Slippers, we might be on our way to Waffle World 🧇 You can read the Wirecutter’s in-depth review of our new Waffle Robe here:  https://lnkd.in/eiKppkf

  • View organization page for Brooklinen, graphic

    20,138 followers

    It’s a wrap 🧖♀️ Brooklinen has secured the title of the plushest towels in town. Just ask Good Morning America! Our Super-Plush Towels were featured in this morning’s “The Right Stuff” segment, in which Lori Bergamotto walked through the best-in-class bath towels. With several towel sizes available and a lofty GSM (that’s grams per square meter), the GMA team couldn’t resist our Super-Plush Collection. You can view the full segment here to find out what makes our towels top-tier:

  • View organization page for Brooklinen, graphic

    20,138 followers

    We’re so proud to see Coral Bourne’s leadership extend from our best-in-class People team to the Justworks 2024 Executive Customer Board 🎉 We know from experience that Coral’s input will be invaluable 👏

    View profile for Coral Bourne, graphic

    Senior Manager, People Operations at Brooklinen

    Excited to share that I’m joining the 2024 Justworks Executive Customer Board! Along with other HR leaders, I look forward to providing input on Justworks’ product and business to ensure the voice and perspective of business owners and administrators is at the forefront of Justworks’ product and business strategy. If you’re interested in learning more about how Brooklinen works with Justworks to grow our business and take care of our team, let’s chat!

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  • View organization page for Brooklinen, graphic

    20,138 followers

    *taps mic* Settle in for some ASMR sleep tips from Brooklinen’s HQ team 😴 ICYMI, it’s the last day to score 20% off during our Sleep Week Sale, which celebrates the National Sleep Foundation’s Sleep Awareness Week. We’re invested in sleep year-round, which is why we tapped our very own Brooklinen team to share their sleep tips, Sleep Week and beyond. As experts in the bedding industry, Brooklinen approves of this message 😉

  • View organization page for Brooklinen, graphic

    20,138 followers

    Brooklinen offers award-winning products year-round, but did you know Sleep Week is our bread and butter? 🧈😴 This morning, Brooklinen’s Down Comforter was featured on Good Morning America in a special Sleep Week edition of “The Right Stuff,” which showcases best-selling products curated by Lifestyle Contributor, Lori Bergamotto. Available in three different lofts, our award-winning and versatile Down Comforter was an easy pick 🎉 Check out the segment below and the full list of Sleep Week essentials here:  https://lnkd.in/dfbGB-BZ

  • View organization page for Brooklinen, graphic

    20,138 followers

    The Oscars may be over, but that doesn’t mean that awards season is done–especially for Brooklinen! 🏆 We’re thrilled to announce that our Organic Sheet Set, Organic Cotton Quilt Set, and Mulberry Silk Bundle all secured spots in Good Housekeeping’s 2024 Bedding Awards 🎉 These prestigious awards are a highly-respected in the industry, with lab scientists testing durability, consumers testing comfort, and home editors weighing in on design for a comprehensive product analysis. We’re so proud of our team for these product wins! To read more about what makes our products award-winning, you can read the full bedding awards here: https://lnkd.in/ggwfiiwt

    They're Here: The Winners of Good Housekeeping's 2024 Bedding Awards

    They're Here: The Winners of Good Housekeeping's 2024 Bedding Awards

    goodhousekeeping.com

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Funding

Brooklinen 4 total rounds

Last Round

Private equity
See more info on crunchbase