It all started with a case of NFO (nipple freak out) on the treadmill next to my boss. Awkward.
So we went on a journey to design something better than the foam sports bra padding and sticky nipple covers.
We launched our first product - CAKES covers, the first grippy not sticky nipple covers designed for workout & swim - to friends & family with a single Instagram post. We had no investors, no social media following, and really no idea what we were going to do next.
Very quickly, we started hearing from women going through various body & boob changes (adolescents going through puberty, breast feeding moms, breast-cancer survivors) that CAKES made them feel FREE in their clothes for the first time in a long time. They were wearing CAKES to go braless altogether or as a complement to their bralettes, workout tops, and bodysuits that they were living in.
These women illuminated a huge opportunity and a much deeper purpose than we originally intended…
Today, CAKES body is on a mission to make every day feel as free as a no bra day, creating comfortable alternatives to the traditional bra while giving back to women’s health causes.
With the help of our customers, we have donated over $300K to breast cancer research and we are just getting started!
-
Industry
-
Retail Apparel and Fashion
-
Company size
-
11-50 employees
-
Headquarters
-
Los Angeles, CA
-
Type
-
Privately Held
