Pacifica Beauty

BeautyMatter sat down with Brook Harvey-Taylor, the Founder and CEO of Pacifica Beauty, and BeautyMatter NEXT 2024 Changemaker of the Year finalist. ⭐ Harvey-Taylor dared to reimagine what beauty could look like, reshaping the beauty industry by pioneering a brand built for the future. Operating under the unfaltering philosophy of compassionism, Pacifica Beauty embodies its guiding ethos of ”Beauty with a higher purpose.” Read more from our interview with Brook Harvey-Taylor: https://lnkd.in/eZ7baTuw #beautyindustry #cleanbeauty #pacificabeauty #veganbeauty #femalefounder

introducing our NEW Surf Lash Mascara 🌊🏄♀️   say hello to your ultimate companion for water-resistant, bold lashes. Surf Lash adds the blackest of black bonfire color to your beautiful lashes, creating dramatic intensity, while the water-resistant formula ensures your look stays perfect, no matter the conditions.   Surf Lash is there for you through water, sweat and tears. grab yours today at Ulta Beauty online and in-stores! ✨   #pacificabeauty

Pacifica Beauty is thrilled to announce that our Founder & CEO Brook Harvey-Taylor has been named a finalist for Changemaker of the Year in the 2024 BeautyMatter NEXT Awards. This recognition is a testament to Brook's dedication to innovation, excellence, and leadership within the beauty industry 💜 BeautyMatter

For the launch of our new fragrances we hosted 200 influencers in LA with a coastal cowgirl themed event 🤠🌊 we had so much fun celebrating with our community! ✨

who caught our April Fools yesterday? 😄 in honor of Earth Month, Pacifica is raising awareness of the benefits of Veganism for the Earth through a Baked Tofu perfume April Fools prank 🌍 Veganism contributes to environmental conservation by reducing the need for animal agriculture, which is a major source of deforestation, water pollution, and greenhouse gas emissions 🌱 while we do NOT have a Baked Tofu scent... we do have vegan perfumes available on pacificabeauty.com 🫶 we’ll also be matching any donations made to The Gentle Barn Foundation on our website throughout the month. 

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Welcome to the team, Andres Sosa! https://lnkd.in/eM2CgEq5

Huge thank you to BeautyMatter for listing Pacifica as one of the FUTURE50 brands defining the beauty landscape today and tomorrow ⭐✨ "We were searching for the ultimate unicorns: brands where all the elements are coming together in just the right way at just the right time to put them on the leading edge of an increasingly competitive landscape," Kelly Kovack, founder and CEO of BeautyMatter, said of the FUTURE50. "The list provides the opportunity to highlight businesses and leadership teams that inspire us as they push the industry into new territories." https://lnkd.in/dnxRhjjA

We're so excited to be launching 7 scents today, 4 reinvented and 3 brand new using natural neuroscience-backed ingredients ✨👃💆 With 27 years in the making (‼️) Pacifica brings to you a line of functional fragrances designed to lift your mood. Founder, CEO, and Chief Scentologist Brook Harvey-Taylor has reconnected with her roots as an aromatherapist to create these 7 beautiful scents. Scent has the power to take you anywhere — we call this Aromapower™ 🪔�� Perfuming meets aromatherapy with powerful, energetic blends designed to have a positive impact on your mind and mood. Thank you to WWD for sharing the news! https://lnkd.in/dUwfSqEY

NEW PRODUCT ALERT 🚨 Achieve endless summer skin with Sunny Glow Bronzing Drops. Skincare meets makeup with brightening ingredients:  🍋 Vitamin C 🍋 Glycolic Acid 🍋 Kakadu Plum AND skin-loving benefits: ☀️ Adds a touch of glow with a sheer, natural-looking finish for all skin tones ☀️ Brightens, smooths, + refines ☀️ Formulated without parabens, phthalates, mineral oil, silicones or talc ☀️ Always 100% vegan + cruelty-free Serum meets complexion-enhancer meets bronzer... for only $16. California-fy your skincare ✨🌴