Redscout

At Redscout we believe great work should shape you and support you. We asked our team to weigh in on how the work they do at Redscout has shaped their careers, perspectives and personal growth. Meet our Senior Strategist, Maddie Lawn who shares her experience with our unique culture. #GreatWork #TeamTestimonials #Redscout #PurposefulWork #EVP #EmployerBranding

We’re coming to Chicago! Mark your calendars for Wednesday, October 23rd to join She Runs It for Mixed Masses: When Multicultural Becomes the Majority to hear from industry experts, including Redscout’s Senior Strategy Director Francis Coyne, as they discuss the future of marketing in an ever-changing and more diverse landscape. Register here: https://bit.ly/3U4FXCp

We’re coming to Chicago! Mark your calendars for Wednesday, October 23rd to join She Runs It for Mixed Masses: When Multicultural Becomes the Majority to hear from industry experts, including Redscout’s Senior Strategy Director Francis Coyne, as they discuss the future of marketing in an ever-changing and more diverse landscape. Register here: https://bit.ly/3U4FXCp

If you've noticed a rise in contradictory consumption, you're not alone. The "AND Consumer" is both frugal AND splurgy, optimistic AND concerned. Senior Strategy Director Francis Coyne wrote a guide for brands navigating this complexity. "Navigating the AND Consumer Who Wants It All": https://lnkd.in/e2G_BTnn

Through waves of color and cues of flavor, Sound Drinks new sparkling identity sparks interest on innovation-hungry shelves. 🎨The refreshed look promises not only organic, unsweetened delight but also a vibrant, eye-catching presence that looks as good as it tastes. Drink Sound! ✨ You can read the full case study here: https://lnkd.in/dxqdeDmN

From impromptu team dinners to a killer workout at Solidcore, our scouts had a Brat summer and we hope you did too. 😉 Jasmeet Gill Rachel J. Lee Francesca Ferrara Dan Pratt Kyle Showen Lucie Hajian Alexis Sokol Alec Cerminaro Claudia Puerta Melissa Deckert Katey Hannaby Charlotte Baxter Flora Chan Kailyn Moore Ashley Shaffer Ivan Kayser Sabrina Vanterpool Francis Coyne We’ll be back with our regular programming, but for now, swipe and enjoy!

Every summer, Redscout has the pleasure of hosting two interns—this year we were joined by Christine (Jooyoung) Kim from Vanderbilt University on our design team, and Cynthia Davis from Howard University on our Strategy and Client Services teams. While our time together has come to an end, it was a joy to see them step into their roles and shine! Flip through to see some of their highlights from their time with us. 🌟

How does an 80+ year old organization step into its next chapter? By getting into character for a new role. We partnered with National Gallery of Art to define that role, plus voice and experience principles to help open their doors wider. Read the full case study here: https://lnkd.in/gzk2Pp5A

We had the pleasure of working with Best Buy last summer to reimagine the brand's role in culture. As their traditional role as ‘the expert’ became less relevant in an increasingly tech-savvy world, they came to Redscout to refresh their value proposition and inspire their creative team to bring it to life through marketing. The campaign is now live, and we couldn’t be more excited for our friends at Best Buy! https://lnkd.in/gueTmjEa Jennie Weber Ricardo Rivera April Wagner Jamie Kaspszak Melissa Liter Maureen Burns Melissa Kim Rachel Ditlefsen Jasmeet Gill Erica Bond Sabrina Vanterpool Christina Sailer Charlotte Baxter Ivan Kayser

Our Growth Director, Yowana Wamala, dove deep into the power North Stars—how they can unify teams and elevate decision-making for brands to achieve their best. Read more here to see how North Stars can be brought to life: https://lnkd.in/gyuw2sxH