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IDEA EVOLVER

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After much speculation and anticipation, OpenAI has officially announced its entry into the search market with SearchGPT, an AI-powered search engine that offers AI summaries and insights alongside a list of relevant links you'd see in "traditional" search. The company has also stated that publishers will be given full attribution in generative summaries and the ability to opt out of "generative AI training" entirely, but that their sites can "still be surfaced in search results" if they do so. How this will play out is unclear, but it does address the pervasive criticism about content theft that has been faced by Google and AI search startups like Perplexity. SearchGPT is being dubbed a "prototype" as of now, and will be open for 10,000 test users. The criteria for joining these ranks is unknown, as is the timetable for a full launch, but a waitlist is available on OpenAI's site for interested users. If executed correctly, SearchGPT may present a truly credible threat to Google's dominance of the search market, especially after the rocky start that the search giant has had with its own AI integration. Read more: https://lnkd.in/g7u8aUZT

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