Kapwing’s Post

Stuck in a content creation rut? You're not alone. Creating fresh, engaging content consistently can sometimes feel like an uphill battle and can take hours out of your day.   Have you tried content batching? It isn't just a time-saver; it's a game-changer for those looking to streamline their workflow and enhance content quality. Here's how you can get started: 1. Identify your content pillars:  Start by defining 3-5 core themes or topics that resonate with your audience. These pillars will guide all the content you produce, ensuring consistency and relevance. 2. Brainstorm new content ideas:  With your pillars in place, brainstorm a list of content ideas for each. Think about blogs, social media posts, videos, and infographics that align with these themes. 3. Allocate time to create content:  Block out specific times in your schedule dedicated solely to content creation. This could be daily, weekly, or bi-weekly, depending on your capacity and content needs. 4. Schedule your content calendar:  Use a tool like CoSchedule or Google Calendar to plot out when and where each piece of content will go live. This visibility helps prevent overlaps and ensures a steady stream of content to your audience. Start small with one week of content at a time and gradually build up as you get comfortable with the process. You'll notice not just better management of time but also a significant improvement in the quality and consistency of your content. Let us know if this system works for you. #ContentMarketing #DigitalMarketing #ProductivityTips #SocialMediaStrategy #MarketingTips #NomadMediaSA #Google #Coschedule

Here's how I create multiple streams of content - let me know if it works for you or if you have another way to save precious hours in the day. I am always looking for better systems.

Is this you? 😬 Staring at a blank screen, racking your brain for fresh content ideas? 😵💫  Don't worry; you're not alone. Many business owners face this dilemma regularly. Been there too! Content creation is the cornerstone of modern marketing, but the well of creativity can run dry, leaving you feeling stuck and frustrated.  Here's my tips: (Make sure to save this for later! 😉) 📆 Develop a Content Calendar:  Plan your content in advance. A calendar helps you stay organized, ensures a diverse range of topics, and minimizes last-minute stress. 👌 As for me, I used Airtable, it's really a great tool to organize your content. If you haven't heard about it, you should try it too! 😉  ✨ Repurpose your content Yep! Don't be afraid to revisit old topics from new angles or update previous content with fresh insights. Repurposing content saves time and keeps your audience engaged.  You can even repurpose your videos into a carousel post (vise versa), or if you're creating long form videos or YouTube videos, why not repurpose those into 1 minute videos? 🎥 ❓Answer your audience's questions! Pay attention to comments, questions, and feedback from your audience. Address their pain points, answer their queries, and tailor your content to their interests. Bonus: ✨ Go to google, search your industry or product or any topic, hit enter. Scroll down until you see "People also ask" those are the questions people are asking in your industry. Answer those questions through your content! 👌 Do you any questions? Drop a comment below!  #Videocontentsuperman #contentstrategy #contentcreation #videocontent #businesstrategy #contentstrategy #businessowner

Creating new content every week? You’re doing it wrong. If your content strategy revolves around constantly producing new pieces, you're stuck in an endless cycle that’s draining time, energy, and resources. The truth? You don’t need more content. You need to repurpose what you’ve already created. In fact, 60% of marketers reuse content 2-5 times to get the most out of it. Why? Because repurposing isn’t just efficient—it’s a proven way to boost engagement and increase ROI without constantly reinventing the wheel. Here’s how to make your content work harder for you: 1. Turn one blog into 10 social posts: A well-written blog post can be chopped up into multiple social media posts, each highlighting a different key point or insight. Extend its life across platforms without creating from scratch. 2. Create videos from articles: That popular article you wrote? It can easily become a short video or series of videos, catering to audiences who prefer to watch rather than read. 3. Republish evergreen content: Your best-performing, evergreen content should be republished, refreshed, or promoted again. Don’t let valuable content sit idle just because it’s not new. 4. Develop new angles: Analyze what worked well in a past piece and create spinoffs or deeper dives. Successful content is a goldmine of ideas. 5. Adjust for different platforms: The format that works for LinkedIn won’t necessarily work for Instagram or TikTok. Repurpose content, but make sure to adapt it to fit the platform’s strengths. You don’t need to be on a content hamster wheel. Repurposing allows you to be more strategic, efficient, and effective, getting more mileage from your efforts without sacrificing quality. Stop burning out your team and start repurposing for better results. What’s your favorite way to repurpose content? #ContentMarketing #RepurposingContent #ContentStrategy #MarketingROI #DigitalMarketing

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗮𝗯 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? The secret often lies in your hook! Here are 6 tips to craft hooks that stop the scroll and make your audience pay attention. 🚀 𝗘𝘃𝗲𝗿 𝗽𝗼𝘀𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝗺𝗮𝘇𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗶𝘁 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗶𝘀 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴? The truth is, a great piece of content can get lost if it doesn’t start with a strong hook. If your opening sentence doesn’t grab attention, your audience is going to keep scrolling without a second thought. You might have a killer message, but without a hook that pulls them in, it’s just words on a screen. We’ve all been there: spending hours crafting the perfect post, only to watch it fade into the noise. That’s because people decide whether they’ll engage with your content within the first few seconds. If your hook doesn’t capture their attention immediately, they won’t stick around long enough to see the value you’re offering. Without a great hook, your content is just another post they’ll scroll past—no matter how good it is. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗲 𝗵𝗼𝗼𝗸𝘀 𝘁𝗵𝗮𝘁 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝗱𝗿𝗮𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻: - 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 Questions pique curiosity and make people want to engage. - 𝗨𝘀𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗼𝗿 𝗟𝗶𝘀𝘁𝘀 Numbers provide structure and promise easy-to-digest value. - 𝗠𝗮𝗸𝗲 𝗮 𝗕𝗼𝗹𝗱 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 Bold claims spark curiosity and get people talking. - 𝗜𝗻𝘃𝗼𝗸𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻 Appeal to feelings like excitement, fear, or desire to create a deeper connection. - 𝗖𝗿𝗲𝗮𝘁𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆 Urgency (like a limited-time offer) will make your audience feel they must act now. - 𝗢𝗳𝗳𝗲𝗿 𝗮 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Start by offering value immediately to show you have something worth their time. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗵𝗼𝗼𝗸𝘀 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁 𝗻𝗼𝘁𝗶𝗰𝗲𝗱? DM me “Growth” and let’s take your content strategy to the next level! 🚀

Whatever field you work in, content creation can feel like a full-time job in of itself. All the more so when you're a one-person biz juggling everything alone. 😓 Doing one big brainstorming sesh for the month can be helpful. Pick a few ideas that are logistically feasible and align with your goals. Map them out, and work through a small weekly batch of content production in one sitting. Take these examples for an e-comm shop owner. He didn't think he had anything interesting to share on social media, but his day-to-day is actually full of potential content ✍🎨 #contentmarketing #contentcreation #smallbiz

Content marketing is a proven way to reach customers, earn trust, and positively impact the bottom line. 🤳 Here are four content marketing tips to drive business in the hospitality industry: 1️⃣ Understand your audience thoroughly. Get to know your target audience so your content will resonate with potential customers. 2️⃣ Align content with your goals. Give yourself plenty of runway to educate and inspire your audience to take action. 3️⃣ Be strategic and diversify. Vary the format in which you share content. Text marketing, social media, and email newsletters are all ways of connecting with your customers 4️⃣ Use data to drive decisions. Evaluating content data and adopting a more agile approach to content marketing is key to understanding your customers' needs. Click the link below to keep reading. 🔗 https://bit.ly/4cMUHO7 #HospitalityMarketing #DriveRevenue

Remember that feeling when you pour your heart and soul into a piece of content, only to see crickets? It's enough to make any small business owner want to throw in the towel on content marketing. But hold up 🖐🏿 Before you hit publish for the last time, consider this: personalization, micro-content, interactivity, emotions, and repurposing are the secret weapons you might be missing: 👉🏿Personalization: It's not just about using names. Craft content that speaks directly to your ideal customer's needs and challenges. Imagine the impact! 👉🏿 Micro-content: Snackable content like social media posts and infographics are easier to digest and share in today's fast-paced world. 👉🏿 Interactivity: Quizzes, polls, and calculators aren't just fun, they boost engagement and provide valuable insights about your audience. 👉🏿 Emotions: Content that makes people laugh, cry, or think is more likely to be remembered and shared. Tap into the power of storytelling! 👉🏿 Repurposing: Breathe new life into old content by transforming blog posts into videos or infographics. It's time-saving and expands your reach. So, are you ready to unleash your inner content marketing beast? Give these strategies a try and watch your engagement increase over time 💪🏿 Also, I'm here to help you every step of the way, we're in this TOGETHER. Let me know what content marketing challenges you're facing in the comments!

First up, I f*cking love a venn diagram.  Secondly, I'm fifteen years into content marketing and I still get told by clients quite often that they don't need content marketing, just social. Or they just need a few blogs written. Or can I send ad hoc emails? Sorry babe, no.  I believe in a holistic content approach where the dots are joined up between emails, social media, and blogs. You should have one strategy, with consistent messaging across the different channels of your content marketing. Why? So that your audience experiences a consistent brand story, strengthening their connection with your brand and boosting engagement. None of your digital channels (or any of your channels) should be existing in silos, it should all be tied together. That way, you can create content that captivates, connects, and converts. Want to know more about how I can support you to create a content strategy that joins the dots, feels like you, and helps your brand to show up? Slide into my DMs and let's chat. ID: a venn diagram of social media, emails, blogs and then an arrow to sweet spot.

Content Marketing Hacks: that makes you •Get Seen •Get Heard •Get Results If Feeling like your content is lost in the LinkedIn noise? Sure! You're not alone. But fear not, content creators! Here are 3 secret weapons for content marketing domination: 1. Know Your Audience: It's not about YOU, it's about THEM. Deep dive into your target audience's interests, pain points, and online behavior. Craft content that resonates deeply and solves their problems. 2. Value First, Sell Second: ✋ Ditch the sales pitches disguised as content. Offer valuable insights, tips, and resources that educate, entertain, and position you as a trusted advisor. 3. The Power of the Post: Craft captivating headlines that grab attention and use visuals like images and infographics to keep them hooked. Spark conversation with questions and polls, and actively engage with comments. Bonus Hack: Consistency is key! Develop a regular posting schedule to keep your audience coming back for more. N/B:Ready to unleash the power of content marketing hacks? Let's chat about your strategy! Comment below with your biggest content creation challenge! Let Shares opinions! #ContentMarketing #ContentStrategy #ContentCreation #LinkedInTips