Sumit Singh’s Post

Chewy, Inc. kicked off 2024 with outstanding performance, showcasing how a customer-centric strategy can drive business success. Their first-quarter net sales surpassed expectations, reaching $2.88 billion, fueled by strong customer loyalty in essential categories like consumables and health products. A significant contributor was Autoship customer sales record level, totaling $2.2 billion and representing 77.6% of net sales. Chewy's focus on personalization and enhancing its value proposition paid off, resulting in higher response rates, new customer acquisition, and reactivations. Its strategic initiatives, such as the Chewy Plus membership program launch and the expansion of Chewy Vet Care clinics, highlight its commitment to innovation and customer satisfaction. These efforts led to record profitability metrics and over $50 million in free cash flow for the quarter. Learning from Chewy's success, businesses can prioritize creating exceptional customer experiences, investing in strategic initiatives, and maintaining strong financial discipline. Chewy's approach to customer loyalty, innovative programs, and robust financial management sets a benchmark for sustainable growth and profitability. #BusinessSuccess #CustomerCentric #Chewy #Innovation #StrategicGrowth #CustomerLoyalty #Autoship #FinancialExcellence

Some big news to kick off the week, Instacart has officially earned accreditation from the Media Rating Council! Check out the quick video below for more information.

🚀 Day 2 of Prime Big Deal Days is here, and the excitement is just getting started! Here’s the rundown so far: Yesterday was an incredible day for our clients – many broke their own records, saw their best sales day of the year, and some even reached all-time highs. It’s thrilling to see the hard work paying off and brands truly maximizing their marketplace potential. 🎉 Here's a glimpse at how a few of our clients performed on Day 1 of #PBDD: ✅ Multiple Health & Household Brands – Best Day Ever ✅ Clothing, Shoes & Jewelry Brand – Up 400% from Average Day ✅ Electronics Brand – Best Day of 2024 ✅ Home & Kitchen Brand – Up 700% from Day 1 of Prime Day At Channel Key, we're not slowing down. Our team continues optimizing campaigns, adjusting strategies, and monitoring performance in real-time to ensure every opportunity is captured during this epic event. To all our clients, congratulations on an amazing Day 1! Let’s keep the momentum going and make Day 2 even bigger. 🚀 #ChannelKeyLLC #AmazonAgency #Amazon #PrimeBigDealDays #AmazonPrime #ecommerce #AmazonConsulting #MarketplaceGrowth #TeamSuccess

🚀 Celebrating Prime Day Wins! 🚀 We at Andeza are thrilled to share the incredible successes of our brand partners during this year's Amazon Prime Day! With strategic planning, dynamic marketing, and real-time optimizations, our partners saw outstanding results: 🌟 Highlighting the effectiveness of targeted promotions and customer loyalty strategies, one of our health and beauty partners experienced a significant increase in total sales, with units ordered surging and an impressive boost in customer engagement, reflected in their higher Order Item Session Percentage on the second day. 🌟 A leading skincare brand and partner, saw a remarkable spike in B2B orders, contributing a substantial portion of their total units sold, showing successful penetration into the B2B market and enhanced brand visibility, expanding market reach. 🌟 Showcasing their effective marketing strategies and customer loyalty, another brand partner in the food space maintained high engagement throughout Prime Day, Their Order Item Session Percentage remained consistently high, demonstrating strong session-to-order conversion rates, driving sales during this high-traffic event. 🌟 Strong consumer interest and effective promotional tactics, including upselling and promoting higher-value items, led to a partner in the beauty sector achieving an upward trend in Average Sales per Order Item, and increased average order values. 🌟 Finally, our leading pet care brand partner demonstrated strong initial engagement, maintaining a high Order Item Session Percentage, which is essential for maximizing sales during peak shopping events. This reflects the brand's ability to attract and convert shoppers effectively, ensuring powerful performance even in a competitive landscape. These results are a testament to the power of collaboration, data-driven strategies, and the agility of our partnered teams. For brands, this means increased sales, enhanced customer engagement, and stronger market positioning during key shopping events. Thank you to everyone involved in making this Prime Day unforgettable. Here's to continuing the momentum and driving even greater success in the future! 👏 #PrimeDay #Amazon #Ecommerce #DigitalMarketing #BrandSuccess

🍁 Fall Prime Day is Almost Here! 🍁 Exciting news! Fall Prime Day has just been announced: October 8th-9th, and it's never too late to get ready! Whether you're promoting bestsellers or offering limited-time deals, it's crucial to have your strategy in place to maximize this opportunity. Here’s how we’re preparing: 🎯 Fine-tuning our product listings for optimal visibility. 📈 Setting up promotions and deals that drive real value. 📩 Planning targeted marketing campaigns to engage customers ahead of time. 🛍️ Ensuring our inventory is stocked and ready for the influx of orders! Prime Day is a crucial moment to connect with new and existing customers, and we're looking forward to helping them find great deals on products they love. Is your brand ready? Let’s make the most of this event together! 🚀 #FallPrimeDay #PrimeBigDealsDay #EcommerceStrategy #MarketingTips #AmazonPrimeDay #RetailGrowth #WBXCommerce WBX Commerce

This is how I track Instacart 's performance 📊. Some time ago I shared the growth model I use with Reforge so they could publish it as an artifact (link in the comment). Now this is the enhanced version which takes into account clubs (ie Costco, etc) and upper funnel metrics, especially if you are spending at least 30-50k/mo on the platform. The key metrics I like to look at are: 1/ Efficiency (MER, spend as % of sales) 2/ ROAS (review high-level ROAS by tactic and blended) 3/ $UM (how much does it cost to move a unit? With and without club stores) 4/ NTB (are we actually getting new to-brand customers?) I would love to see those metrics included in the Instacart platform with the possibility to hardcode margin on the UPC level so we could understand net revenue too. Would be great to include also brand revenue (instead of retail gross revenue).

Exciting times for Walmart as it announces its $2.3 billion acquisition of smart TV maker Vizio, signaling a significant push to fortify its advertising and media business in the competitive landscape against industry titan Amazon Prime. The move is poised to be a game-changer, boosting Walmart Connect, the retail giant's media business that experienced a noteworthy 22% year-over-year sales growth in the US during the fourth quarter. Walmart's CFO, John David Rainey, underscores the strategic importance of the deal, emphasizing the acceleration of their advertising business. The acquisition aligns seamlessly with Walmart's goal of utilizing Vizio's operating system to enhance customer service and connectivity through data, leveraging TV viewership data for targeted marketing across its ecosystems. Industry analysts view this move as a "massive opportunity" for Walmart, particularly in the realm of digital advertising. With a focus on building an ecosystem similar to Amazon Prime, Walmart aims to capitalize on the valuable consumer data acquired through this acquisition. This strategic move positions Walmart not just as a major retailer but as a technology company with a vision for the future. As consumer behaviors shift towards cord-cutting, the potential integration of direct e-commerce sales on Vizio's connected TV platform emerges as a key growth area. Walmart's track record of strategic acquisitions, including Jet.com and Flipkart, demonstrates a willingness to explore and expand its digital capabilities. https://lnkd.in/ev9EKSvC

Prime Day 2024 was a roaring success for Recom. Across 1500+ promotions, we charted:  🌟 𝟱𝟱 𝗕𝗲𝘀𝘁 𝗗𝗲𝗮𝗹𝘀  🌟 𝟮𝟭 𝗟𝗶𝗴𝗵𝘁𝗻𝗶𝗻𝗴 𝗗𝗲𝗮𝗹𝘀  🌟 𝟭𝟯𝟴𝟮 𝗣𝗿𝗶𝗺𝗲 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗗𝗲𝗮𝗹𝘀  🌟 𝟲𝟴 𝗧𝗼𝗽 𝗗𝗲𝗮𝗹𝘀  🌟 𝗢𝗻𝗲 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗗𝗲𝗮𝗹  🌟 𝟮𝟬𝟭% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗬𝗢𝗬 𝘀𝗮𝗹𝗲𝘀 Recom outperformed the market 10 times over — achieving a 𝟭𝟬𝟵% 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗳𝗿𝗼𝗺 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝟮𝟬𝟮𝟯. Our strategic promotion recommendations quintupled sales over non-promoted items.      Check out the slides below for the complete breakdown.      These incredible results only stoke our excitement for Prime Day 2025. We look forward to building success stories for more brands than ever.      #PrimeDay2024 #AmazonPrimeDay #Recom

Here's the biggest unlock since Prime Day. We ran a Back to School sale on Instacart last Summer, and... Everyone got rich. Ok, maybe not rich, but comfortably wealthy. Ok, ok; no one got wealthy, but the result swere pretty sick. Unless you're selling bikinis, Summertime sucks in digital. People are eating out, traveling, and trying to fit into above mentioned bikini. This is why God invented Prime Day. (Well, God invented Jeff Bezos who then invented Prime Day.) Here's how we're running back-to-school sales on Instacart this year: Step 1: Run a Display Campaign for your top 15 best converting keywords. Step 2: Add sale copy to the display creative (above), such as "Back 2 School Sale, Everything 15% Off". Step 3: Generate an Instacart coupon (15% off) for participating SKU's. Step 4: Promote from your email and social channels. Step 5: Thank me relentlessly for giving away the good stuff. Time to run back to school sales EVERYWHERE, including Instacart. And bring your digital sales back from summer vacation. —— 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. 🔹 We grow brands on Amazon. hashtag #cpg #ecommerce #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart

Is the longer established US Q-Com player going to slowed down by the shorter established ones? It's no secret that Instacart's growth is slowing whilst both Uber Eats' and Doordash's are picking up. The market is certainly consolidating and lots of players are dropping out; be interesting to see which of the bigger guns is last man standing. Q-Com isn't right for every CPG business and every market. But is it right for your brand? Talk to us about finding the best answer for you today! #instacart #ubereats #doordash #cpg #qcomm https://lnkd.in/efSipzaW