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🚀 Want to Maximize Ad Performance? Track conversions, sources, and campaign metrics with our advanced dashboard. Gain clear insights into your marketing effectiveness and optimize your strategy. Explore now: https://lnkd.in/e8Ji-Vw4 #AdCampaigns #MarketingMetrics #DataAnalytics

Blindfolded marketing? See what really works. Our FREE checklist reveals the secret: attribution modeling! Uncover hidden insights & optimize your budget like a pro. Download now! #marketing #datadriven

You can expect all these features from an Improvado-powered revenue attribution. The platform manages every step of the process, from collecting information on every touchpoint and mapping ad spend data to building single- and multi-touch models and enabling custom tracking. Schedule a demo to see marketing's impact on revenue growth: https://lnkd.in/d7YVHD8s

Advertising analytics is based on three pillars: revenue attribution, campaign optimization, and budget allocation. Let's dig into one of them - attribution. Attribution involves tracing back the steps of a customer's path to purchase or other target event, and identifying which ads, channels, and messages played pivotal roles in their decision-making process. But the main question is, how to run attribution modeling to accurately determine the ROI for various marketing efforts? We've prepared a checklist outlining the foundational elements of attribution modeling software. You can expect all these features from an Improvado-powered marketing attribution tool. Schedule a demo to precisely attribute conversions and see their impact on revenue growth: https://lnkd.in/gqgbqKh And to learn more about advertising analytics, check our new blog post: https://lnkd.in/dfEdxamz 

Hiiii Everyone 🤯, 📝Performance marketing is a results-driven digital marketing strategy where advertisers only incur costs when specific objectives are achieved. These objectives can range from completing a purchase to submitting a form on a landing page.💻 With traditional ad 📊 campaigns, there's no assurance of a return on investment, as performance can only be assessed and adjusted after the campaign is launched.🚀 Even experienced media buyers may encounter unsuccessful 📊 campaigns if there is a misalignment between the campaign content and the target audience.🔥 🌟 By only paying when your goals are met, you achieve three key benefits:- 1). Reduced risk for your campaign. 2). Guaranteed return on investment (ROI). 3). Improved control over your ad spend. #PerformanceMarketing #DigitalMarketing #MarketingStrategy #ROI #MarketingAnalytics #DataDrivenMarketing #GrowthMarketing #ConversionOptimization #MarketingTrends #AdTech #MarketingInnovation #PerformanceBasedMarketing #LeadGeneration #MarketingCampaigns

🔍 Want to dive deeper? We've added a "Change Tracker" to our 𝑮𝒐𝒐𝒈𝒍𝒆 𝒂𝒅𝒔 campaign monitor. 📊 One aspect often overlooked in marketing reports is simply documenting the changes made to specific campaigns. By visualizing these adjustments alongside performance metrics, you gain a much more comprehensive understanding of what works and what doesn’t. This approach helps you: ✔️ Gain insights into which strategies perform best. ✔️ Adjust in a timely manner to achieve optimal results. ✔️ Dive as deep as 𝐚𝐝 𝐥𝐞𝐯𝐞𝐥 𝐜𝐡𝐚𝐧𝐠𝐞𝐬. Combining performance data with detailed reports on campaign adjustments allows you to make informed decisions, or even 𝒂𝒖𝒕𝒐𝒎𝒂𝒕𝒆 them completely. Also available for 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬/ 𝐌𝐂𝐂 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐬, as well as a whole range of tools available to make your agency run more efficient. Curious about how this can be applied in your organization? Let's have a conversation! 📞💬 #onlinemarketing #googleads #datadriven #campaignmanagement #marketingstrategy

🔍 Dive into the world of #MarketingAnalytics! In our new blog, you’ll learn how to avoid attribution errors and gain tips for precise marketing analysis. 🚀 📊 Discover the secrets to measuring marketing attribution more accurately and optimizing your campaigns. Read more: https://ow.ly/nJIX50Qnouf #MarketingInsights #MarketingTips #AttributionModels #PerformanceMarketing

🚀 Enhancing Advertising Tactics: Actionable Insights for Growth! 📈 Let's turn theory into action! Follow this step-by-step guide to boost your advertising efficiency: 1️⃣ Dive into Google Analytics or a similar tool and head to the Traffic Acquisition report. 2️⃣ In the table, focus on key conversion metrics, particularly sales conversions. 3️⃣ Compare the conversion rate (transactions) of your priority traffic source against the site-wide average. 4️⃣ If the figure is below the site average, you've got a prime opportunity for improvement! Review each campaign in your ad account. Turn off underperforming ones (except for reach-focused campaigns). 5️⃣ Allocate more budget to the campaigns that perform at or above the site average. 6️⃣ Apply the same scrutiny at the ad level (especially important for Google and Meta campaigns). 7️⃣ Incorporate these findings into your planning for the next period to adopt a more targeted approach. 🔑 These steps will not only maintain but enhance the efficiency of your ad campaigns, leading to consistent business growth. #DigitalMarketing #GoogleAnalytics #AdEfficiency #ConversionOptimization #BusinessStrategy 🌟📊

Struggling to make sense of your marketing attribution data? Focusing only on the last touchpoint without considering the bigger picture can lead to situations like this. Misattributing fewer conversions to paid channels and non-brand campaigns often results in budget misallocation and missed opportunities, ultimately lowering ROI and leading to revenue losses. At Elly Analytics, we map the entire customer journey and use advanced attribution models tailored to your business. This reduces the share of leads misattributed to Email, Organic Search, Direct channels, and Branded Search campaigns from 30% to 10% (on average). Get a clear picture of your real marketing performance and start making data-driven decisions that drive business growth with Elly Analytics💛

Google recently announced Meridian, an open-source Marketing Mix Model (MMM) that's set to revolutionize how we measure the effectiveness of cross-channel marketing on the bottom line 💰 With the phasing out of third-party cookies, there's no better time to explore the possibilities Meridian offers. From methodology innovations to transparency and actionability, Meridian will empower marketers modernize their measurement strategies and and drive better business outcomes 📈 Do check out this blog to learn more about how Meridian is revolutionizing the way marketers approach MMMs: https://lnkd.in/giS3jrvX #MarketingAnalytics #MarketingStrategy #Marketing #Advertising #Measurement #MarketingMixModel