Meaningful connection begins with knowing your audience. Oracle Marketing is an AI-powered, complete marketing suite that enables marketers to unify customer data from all sources and activate personalized, multichannel campaigns through an easy-to-use interface. Nurture and engage highly targeted audiences, generate conversation-ready opportunities for sellers, and build lasting customer relationships.
Win Hearts and Wallets with Oracle CrowdTwist
Discover how engagement-based loyalty transforms customers into passionate fans.
Demo webinar: Engage B2B buyers with Eloqua Marketing Automation
Discover how Eloqua and its newest AI features can help you transform your marketing efforts.
CMO’s blueprint to revenue acceleration
Learn the top 5 strategies for growing revenue and customer loyalty.
Marketing and sales unification
Check out our on-demand webinars to prepare for the future of marketing.
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Find out why Oracle is the only Leader.
Find out why Oracle is a Leader for the 12th consecutive year.*
Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.
Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.
Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Learn why companies across every industry use Oracle Marketing to deliver timely, personalized, multichannel customer experiences.
Learn what’s new in your Oracle Marketing cloud service and plan for quarterly updates.
Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.
Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Get access to free basic training with the Oracle Learning Explorer program.
The Oracle Playbook series
We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.
* Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
