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See how some of the world’s biggest companies already use Data Cloud to power actionable 360 degree customer views.
Learn MoreAston Martin personalizes customer lifecycle with a 360-degree view of their data.
Aston Martin consolidates customer data from initial enquiry to car delivery. Unified data enables personalized interactions and insights that help dealership sales teams understand and engage high-value customers effectively.
Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process.
A single view of customer data puts sales reps in the pilot's seat.
Air India delivers first-class service thanks to their 360-degree view of every passenger.
With unified customer data, Air India agents are more productive and deliver consistent customer experiences.
Mascoma Bank boosts productivity by providing bankers a 360-view of their customers.
Mascoma Bank uses Data Cloud to streamline dozens of legacy systems into one platform that is readily available for employees to use across the enterprise.
Royal Enfield builds a loyal biker community through AI-driven marketing.
By unifying customer data from multiple sources into a single view, Royal Enfield makes customer communication consistent and effificient.
Aston Martin personalizes customer lifecycle with a 360-degree view of their data.
Aston Martin consolidates customer data from initial enquiry to car delivery. Unified data enables personalized interactions and insights that help dealership sales teams understand and engage high-value customers effectively.
Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process.
A single view of customer data puts sales reps in the pilot's seat.
Air India delivers first-class service thanks to their 360-degree view of every passenger.
With unified customer data, Air India agents are more productive and deliver consistent customer experiences.
Mascoma Bank boosts productivity by providing bankers a 360-view of their customers.
Mascoma Bank uses Data Cloud to streamline dozens of legacy systems into one platform that is readily available for employees to use across the enterprise.
Royal Enfield builds a loyal biker community through AI-driven marketing.
By unifying customer data from multiple sources into a single view, Royal Enfield makes customer communication consistent and effificient.
The world’s most data-driven companies use Data Cloud.
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From personalized experience to automated workflows, Data Cloud delivers powerful use cases across every line of business.
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Data Cloud on Trailhead
Learn about setup, integration, data modeling, segmentation, and much more on Trailhead, Salesforce’s free online learning platform.
Salesforce Professional Services
With 1.3K+ certified Data Cloud consultants and 240+ implementations globally, we'll help you realize value quickly. Check out our guide to learn how.
Zero Copy Partner Network
The Zero Copy Partner Network gives companies the flexibility they need to access data between platforms to build AI-powered solutions.
Connector Directory
Bring in data from your favorite apps using 200+ connectors, powered natively by Data Cloud or offered through MuleSoft's Anypoint Exchange.
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Data Cloud FAQ
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Einstein AI.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can access this uide to Getting Started with Data Cloud.