MarkLives.com

#OpEd: Transformation & adland — where are we? Elisma Uys-Hanekom gets a progress report from industry leaders on racial diversity and transformation. #adland #transformation #diversity #marketing

- A new whitepaper examines the role of rituals in consumers’ lives, how people participate in them and why. - The FNB/BER Consumer Confidence Index (CCI) jumped from -10 to -5 index points during Q3 2024, recording its second consecutive five-point increase for the highest CCI reading since 2019. - Duncan Stead is now business development and client services lead at Nielsen Sports SA. [Tumelo Selikane] - REMINDER: Thursday, 26 September 2024, is the deadline to complete our annual MarkLives survey for ranking agencies in South Africa’s advertising and marketing sector by revenue band.  - The 2024 South African Loyalty Awards announced its winners last week Wednesday, 11 September 2024.

Today in MarkLives.com: - #OpEd: Transformation & adland — where are we? • Elisma Uys-Hanekom gets a progress report from industry leaders on racial diversity and transformation. [Gillian Rightford, Melusi Tshabalala, Monalisa Sibongile Zwambila, MBA, Carl Willoughby, Dr. Mzamo Masito (PhD), Koo Govender, ZANELE ZWANE, Makosha Maja-Rasethaba, Dr Pepe Marais] - What is “gender” in isiZulu? • Recent sporting talking points are also important for marketing and advertising. Melusi Tshabalala's Everyday Zulu for adland. - Print’s future | Snackable success [MarkLives MEDIA] • From our new free specialist newsletter, out every Tuesday. Subscribe to get it first! - #OnTheRadar: Jump in consumer confidence • Plus: senior sales move at Nielsen Sports SA; Warc Advisory, MSQ on marketing meeting meaning; reminder to complete MarkLives revenue rankings survey; SA Loyalty Awards winners. #RamifyYourBiz • Company news from Incubeta, Broad Media, eatbigfish Africa, Clockwork and Nielsen Sports SA — plus latest Ramify Premium and freemium profiles.

Enjoy an inspiring day at IMC Conference - Marketing is Business©, everyone! Let’s make the most of today! Don't forget to subscribe to MarkLives.com for the latest insights on adland and marketing. #ChallengeLearnLead #NedbankIMC2024

It's that time of the year again! Don't miss out on the opportunity to participate in the annual MarkLives survey ranking agencies in the South African advertising and marketing sector by revenue band. Your agency's inclusion is crucial as this information is widely used by marketers and pitch consultants. Complete the form below to ensure your group/agency is represented. The deadline for submission is Thursday, 26 September 2024. Link to the form: https://lnkd.in/d6myHSqY

Short form media’s big break 🎯 Snackable success: Short-form content plays a key role in the future of advertising, capturing attention with quick, engaging bites that resonate. 📱 Social wins: TikTok, Instagram Reels, and YouTube Shorts are leading platforms, helping brands reach younger, highly engaged audiences. 🛒 Social commerce surge: Platforms are blurring the lines between content, ads, and shopping, shortening the path from discovery to purchase. 🎥 Creator power: Authentic, creator-driven content is driving deeper connections and faster purchase decisions. 💰 ROI boost: Short-form platforms are delivering higher returns, with brands increasing their budgets to capitalise on this growing trend. 🚀 Live and instant: Live streaming and real-time interaction are surging, offering brands a dynamic space to engage directly with consumers. https://lnkd.in/dBmgb9KR

Today in MarkLives MEDIA: - The short-form media storm • How snackable content drives massive engagement – expert tips inside. [Portia Sylvester, Joe Public; Paula Hulley, Digitas Liquorice; Neil Pursey, Measurebyte; Charles Lee Mathews (they/them)) - #OnTheMEDIARadar • Polygon digitises UberEats bikes for ads, MTN goes green with e-bike marketing, TDC71 typographic competition opens globally, Tractor Outdoor boosts DOOH with new hire. - #RamifyYourBiz • Company news from Broad Media and dentsu South Africa. https://lnkd.in/dtemNZMW

Premium feature (subscribers only, but here is a summary): 🚀 The Short-Form Video Revolution: Key Insights for Marketers New Content Paradigm: 📈 The rise of TikTok, YouTube Shorts, and Instagram Reels is reshaping content consumption. Brands must adapt to short-form video to enhance brand recognition and drive engagement. Warc reports a 20% boost in brand recognition by integrating short-form video into marketing strategies. Attention as Currency: ⏳ In a world where every second counts, short-form videos capture attention with immediacy and emotional connection. Greg Bailie of TikTok emphasizes the need for creativity and cultural understanding to thrive in this space. Engagement Over Broadcast: 🔄 Short-form content isn’t just about delivering messages; it’s about inviting interaction. Vanessa Dossi of Hoorah Digital highlights the importance of creating content that encourages engagement and resonates with community-driven conversations. Content-Centric Algorithms: 📊 Platforms like TikTok prioritize content relevance over social connections. Scott Thwaites points out that this shift allows brands to build audiences around compelling content rather than relying solely on influencer reach. Authenticity is Key: 🌟 With the ease of content creation leading to market saturation, authenticity and relatability are crucial. Brands should focus on creating genuine, relatable content that aligns with consumer truths to stand out. Agility and Curiosity: 🕵️♂️ Success in short-form video demands quick adaptation. Stay curious about trends and leverage real-time feedback to refine strategies. Budget-Friendly Impact: 💰 Short-form videos offer an effective way for brands with smaller budgets to achieve significant results. Mike Sharman of Retroviral showcases how native content on TikTok can drive engagement and generate earned media. #Marketing #ContentStrategy #ShortFormVideo #BrandEngagement #DigitalMarketing https://lnkd.in/dZx_Fs9k

#WritersBlock: Slogans, the shortest stories out there [part 1 of 2] Tiffany Markman's 12 steps for making writing slogans a little less painful.

#OnTheRadar toady: - Thursday, 26 September 2024, is the deadline to complete our annual MarkLives survey for ranking agencies in South Africa’s advertising and marketing sector by revenue band.  - Gareth O'Callaghan has joined Halo as group creative director. He was previously creative group head at Joe Public.  - Haseena Cassim is the first-ever chairperson of the National Association of Broadcasters Women’s Forum. - Kim Mc Leod is now programmatic DOOH sales lead at Tractor Outdoor.  - The Independent Agency Network has signed up 17 independent agencies as members, including The Bread, Promise, Brave Group and Ebony+Ivory.  - WPP has acquired New Commercial Arts in the UK, which will join Ogilvy’s global creative network.