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I think it's a good practice to match the order shown at BigTen.org. It doesn't say it explicitly, but the order appears to be conference win %, conference wins, fewest conference losses (0–3 is better than 0–4), division win %, division wins, fewest division losses. Significantly, neither overall record nor poll ranking are factors in the conference ranking order (sorry Iowa). If guessing at the tiebreaker rules is WP:OR, ok, but this is still the order shown on the conference website. Hoof Hearted (talk) 18:05, 15 October 2018 (UTC)[reply]
For reference, here are the divisional tiebreaker rules according to the Big Ten conference. Technically, this only applies to determining each division champion, but the conference seems to use the same rules when listing the complete division rankings. Hoof Hearted (talk) 14:11, 24 October 2018 (UTC)[reply]