Increasing threat from competing firms and internal drivers such as cost reduction, improvement in Turn Around Time and risk reduction as driving firms to constantly transform their business processes and systems. An increase in complexity observed in large digital transformation programs is primarily driven by factors such as constantly evolving customer needs, need to build partnerships (API), demand for digitization by a growing millennial population. This article explores the crucial role played by Product Management function in the success of large digital transformation programs.
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THE CRITICAL ROLE OF PRODUCT MANAGEMENT IN DRIVING SUCCESSFUL LARGE-SCALE DIGITAL TRANSFORMATIONS
