In business, a capture plan details the process of identifying, articulating and implementing winning strategies oriented toward capturing a specific business opportunity. It is used to support a bid/no-bid decision (deciding whether or not an organization will prepare a response to a specific solicitation),[1] a bid validation check when a request for proposal is received, and the preparation of a proposal to be submitted in response.[2]
The Association of Proposal Management Professionals (APMP) describes capture plan development as "the process of managing and engaging in the pre-competition phase in an organized way that is designed to increase win potential".[3] Business writer Larry Newman argues that the term's usage increased from the 1990s and that organizations which practice capture planning "win more frequently; win larger, more competitive bids; reduce bid time and cost; and make better bid-, no-bid decisions".[4]
References
edit- ^ "Bid/No Bid Worksheet". MyPM, LLC. Retrieved 10 May 2020.
- ^ "What is in a Capture Plan?". Proposal Services, Inc. dba Fedmarket. Retrieved 8 May 2020.
- ^ "Capture Planning: Best Practice Techniques & the Practitioner PPAQ". Association of Proposal Management Professionals, Inc. Retrieved 8 May 2020.
- ^ Newman, Larry (24 May 2008). "Capture Planning" (PDF) (Podcast). Association of Proposal Management Professionals, Inc. Archived from the original (PDF) on 22 November 2021. Retrieved 9 May 2020.
