Case studies: Firebase A/B Testing

Hotstar

Hotstar, India's largest entertainment app, used A/B Testing to test different onboarding user experiences to increase user watch times.

View the Hotstar case study

Mobills

Mobills, an easy-to-use personal finance app with more than 8 million downloads, used Remote Config and A/B Testing to confidently improve their user interface and test different calls to action. The feedback that they received from these tests and improvements helped them to boost subscriptions by 15%.

View the Mobills case study

Tapple

Tapple used Remote Config and A/B Testing to test different subscription prompts to see which one was most effective in driving user registrations.

View the Tapple case study

Vinwap

Vinwap, maker of "live" wallpapers for Android devices, used Remote Config and A/B Testing to increase revenue without decreasing user engagement.

View the Vinwap case study