About OptinMonster
Everything you need to know about OptinMonster.
Over the years, we found that many businesses struggle to collect emails simply because the tools aren’t easy to use and are far too expensive. So we started with a simple goal: build powerful enterprise-level technology to help businesses grow their customer base and revenue.
Since our launch in 2013, we have been improving conversions for small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. Our customers are seeing huge increases in their subscriber growth and overall sales.
We are humbly considered thought leaders by many in our space because of our rapid growth and innovations. Whatever the market conditions or current trends, you will always find OptinMonster leading the way to help our customers gain competitive business advantage and stay ahead of the curve.
Executive Team
The leadership team behind OptinMonster
Thomas Griffin
Co-Founder & President
Thomas Griffin is the co-founder and President of OptinMonster. Prior to OptinMonster, he founded Soliloquy, the fastest WordPress slider plugin, and Envira Gallery, a revolutionary gallery solution for photographers. He is an expert developer with deep knowledge of building simple products for the mass-market. Thomas knows firsthand that software for marketers are generally poor in quality.
He’s extremely proud that OptinMonster is changing that by creating extremely easy to use and technologically sound software that just simply WORKS! Thomas is a frequent speaker on business and software and an advisor in many companies, including ReeceThomas.
Syed Balkhi
Co-Founder & Strategic Advisor
Syed Balkhi is the co-founder and strategic advisor of OptinMonster. Prior to OptinMonster, he founded WPBeginner, the largest free WordPress resource site. In 2011, Syed started List25, a widely popular entertainment site with over 1.5 million subscribers and quarter billion video views. He is a successful online marketer and an award winning entrepreneur who was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. Syed’s work has been featured in Forbes, Inc, Entrepreneur, WashingtonPost, FoxBusiness, VentureBeat, and countless other top publications. Syed is a frequent speaker on the topics of lead-generation and growth hacking.
Our Core Values
In work or play, private or public, these are the values that guide us.
We put people first, always.
We treat our team like family and our
customers as our #1 priority.
We commit to excellence by paying attention to details.
We sweat the little things to make your time
with OptinMonster both rewarding and enjoyable.
We do the right thing every time.
Not just when it is convenient – we work
with integrity in everything we do.
We labor for simplicity.
We make complicated things simple
by working smarter, not harder.
We fight for our customer’s success.
We go above and beyond the call of duty to make
sure you have the best experience with us.
Want to work on software that
makes a difference?
Start Getting More Leads & Sales Today with OptinMonster!
Start Getting More
Leads & Sales Today
with OptinMonster!
OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.
OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.
Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.