Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.

When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.

Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.

In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.

Accurately identifying and understanding your audience is paramount for effective marketing and engagement strategies. An identity resolution partner can bridge the gap by consolidating fragmented data into cohesive and actionable profiles. This checklist aims to guide you through the essential capabilities to look for in a potential partner.

This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.

In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.

With the introduction of stringent data minimization regulations, organizations must adapt to ensure compliance while maintaining trust and transparency. These regulations aim to protect individual privacy by limiting the amount of personal data collected, stored, and processed.

Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.

Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.

In today's data-driven pharmaceutical and healthcare marketing landscape, the ability to accurately match and manage data across multiple channels is paramount. This capability hinges on a concept known as "match rates," a critical metric in identity resolution and data onboarding.

As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.