“ … cultural standards are different the world over and we wanted to be sensitive to those differences … ”
Eunice Kim, Google Play in VentureBeat
“ … a bold and important step forward … ”
Strauss Zelnick chairman and CEO of Take-Two Interactive Software; chairman of the board, ESA
“ … a great development that is scalable and allows for international customization … ”
Tim Lordan, Internet Education Foundation
“ … a global ratings solution that makes it seamless for developers and producers to get their digitally delivered content rated … ”
Phil Spencer, Head of Xbox; vice chairman of the board, ESA
“ … an important step in making the internet a better place for children … ”
Robert Madelin DG Connect, European Commission
“ … it’s more important than ever for people to be educated about the content of the games they are buying … ”
Reggie Fils-Aime, President and COO of Nintendo of America
“ … will help developers better label their apps for the right audience … ”
Eunice Kim, Google Play
“ … I applaud efforts by the private sector to keep our children safe and parents informed … ”
United States Representative Cathy McMorris Rodgers
“ … is free to the app developer and incredibly easy to use … ”
John Riccitiello, CEO, Unity Technology
“ … helping developers categorize their apps in a way users understand … ”
Purnima Kochikar, Google Play in VentureBeat
“ … will take the guesswork out of the process for developers targeting a global audience … ”
Purnima Kochikar, Google Play
“ … reflects how seriously the games industry considers its responsibility to players … ”
Dr. Jo Twist, UKIE
“Information is key when it comes to parents making responsible choices for their kids … ”
United States Representative Jim McGovern
“ … accessing locally relevant age and content rating information from the experts … ”
Rick Fant, vice president, Apps and Marketplace
“ … the latest example of our industry’s unrivaled and long-standing engagement with parents … ”
Michael D. Gallagher, president and CEO
“ … helping families make informed choices about what apps are appropriate.”
“ … parents can make content decisions based on familiar rating systems, depending on where they live.”
“ … means parents and consumers don't have to learn any new rating systems.”
“ … designed specifically for digital stores.”
“We're going to help developers categorise their apps for the right audience … ”
said Purnima Kochikar
“ … help developers better target users.”
“It’s a win for everyone ….”
“ … is designed to be more streamlined for developers.”
“ … allows developers to submit their game to one group, and obtain an age rating for multiple markets.”
“ … gives users -- especially parents -- greater insight into an app's content … ”
“ … an amazing way to get your games approved to launch worldwide.”
Simon Carless, Founder, GameDiscoverCo