Vistar Media’s Post

After taking home gold at The Drum Awards APAC, we are thrilled to share our Guinness campaign was named a finalist in the "Media: OOH" category at the global Drum Awards Festival! A massive congratulations to all teams involved on the continued success of this campaign UM Australia, Lion, KINESSO Australia, Vistar Media and Thinkerbell. 👏 Check out the full list of shortlisted entries here: https://hubs.la/Q02QyqqQ0 Bring on #TheDrumAwards in November! 🏆🥁

As political ads flood the media landscape in the lead-up to the 2024 election, non-political brands face a unique challenge. They must compete for attention in an increasingly crowded space while avoiding the risk of being associated with polarizing content. This dilemma often leads companies to consider going “dark” to escape the noise. However, pulling back your advertising can have long-term consequences, potentially weakening brand affinity and customer loyalty. Instead of stepping back, digital out-of-home advertising offers a powerful alternative. It provides a brand-safe, high-visibility solution to keep your message front and center. ➡️ Swipe through to learn how #DOOH can keep your brand in the spotlight during these politically charged times: https://hubs.la/Q02Q9Hyv0

In our latest Media Owner Spotlight, Vistar spoke to Larry Yip, Co-founder & CEO of StreetSmart. With digital screens located across every major dining hub in Hong Kong, StreetSmart’s network is designed to reach consumers during their leisure time. Learn how our partnership is transforming digital advertising in Hong Kong and the unique value their network brings to the out-of-home industry. #MediaOwnerSpotlight

🚀 Targeting meets real-time creativity 🚀 Vistar Media and PMG teamed up with Best Western Hotels & Resorts to launch a dynamic #DOOH campaign, delivering hyper-local ads to travelers in 10+ key markets. 🎯 Using Vistar’s dynamic creative and proximity targeting, this campaign showcased personalized ads within an eight-mile radius of nearby hotels, boosting visibility just in time for peak travel season. The results? A more engaging, tailored approach to OOH advertising that ensures each Best Western property shines. ✨ Read the full press release to learn how Joelle Park, SVP & CMO at Best Western, and Jacklin Shapiro, programmatic manager at PMG, have partnered with Vistar to redefine what’s possible in DOOH. ➡️ https://hubs.la/Q02Qbrqz0

We are thrilled to announce our sponsorship and attendance at the The Strategy CMO Forum in Toronto on October 1st. ✨ We're excited to hear from leading marketers, futurists and Canada's top thought leaders as they offer insights into upcoming trends and strategies for addressing key challenges in the creative industry. Don’t forget to swing by our booth to say hello, connect and grab some awesome prizes. We can’t wait for an inspiring day of learning and networking! See you there 👉 https://hubs.la/Q02Pm56s0

Guten Morgen from Cologne! Welcome to our home of out-of-home at DMEXCO - Digital Marketing Expo & Conference We can’t wait to welcome you!

Vistar Academy is now available in APAC! 🌏 Supporting both industry experts and eager beginners, Vistar Academy allows you to educate yourself and your team to be the OOH and programmatic experts. Equip yourself with the latest strategies to effectively position programmatic technology and #DOOH advertising to meet client needs. Don't miss this opportunity, prioritise DOOH for unparalleled success. 👉 https://hubs.la/Q02QcYMW0

Congrats to Cineplex Media on joining the COMMB family! 🎉 We're proud to be a part of this community alongside you. Excited to see what the future holds for OOH!