Machine Learning and Generative AI for Marketing

Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python

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Key benefits

Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques

Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges

Understand cutting-edge AI concepts and their responsible use in marketing

Description

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

Who is this book for?

This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies

What you will learn

Master key marketing KPIs with advanced computational techniques

Use explanatory data analysis to drive marketing decisions

Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value

Enhance customer segmentation with ML and develop highly personalized marketing campaigns

Design and execute effective A/B tests to optimize your marketing decisions

Apply natural language processing (NLP) to analyze customer feedback and sentiments

Integrate ethical AI practices to maintain privacy in data-driven marketing strategies

What do you get with Print?

Instant access to your digital eBook copy whilst your Print order is Shipped

Paperback book shipped to your preferred address

Download this book in EPUB and PDF formats

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

AI Assistant (beta) to help accelerate your learning

Frequently bought together

€33.99

Machine Learning and Generative AI for Marketing

€37.99

€44.99

Total € 116.97

FAQs

What is the delivery time and cost of print book?

Shipping Details

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Economy: Delivery to most addresses in the US within 10-15 business days

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What is the delivery time and cost of print books?

Shipping Details

USA:

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Unfortunately, due to several restrictions, we are unable to ship to the following countries:

Afghanistan
American Samoa
Belarus
Brunei Darussalam
Central African Republic
The Democratic Republic of Congo
Eritrea
Guinea-bissau
Iran
Lebanon
Libiya Arab Jamahriya
Somalia
Sudan
Russian Federation
Syrian Arab Republic
Ukraine
Venezuela

Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python

What do you get with Print?

Decoding Marketing Performance with KPIs

Understanding marketing KPIs

Computing and visualizing KPIs from data with Python

Tracking marketing performance with KPIs

Choosing the right visualization for KPIs

Summary

Page 1 of 5

Key benefits

Description

Who is this book for?

What you will learn

Product Details

What do you get with Print?

Product Details

Frequently bought together

Table of Contents

Recommendations for you

About the 3 authors

FAQs

Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python

What do you get with Print?

Key benefits

Description

Who is this book for?

What you will learn

Product Details

What do you get with Print?

Product Details

Packt Subscriptions

Frequently bought together

Table of Contents

Recommendations for you

About the 3 authors

FAQs