How to increased revenue from international traffic by 20%
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Unfilled Recovery
Recover your lost revenue
Give your unfilled impressions a second chance at monetization with Yieldbird's top-tier demand partners.
Features
Never miss out on monetization opportunity again
Say goodbye to collapsed ad units and empty slots. Now you can recover those impressions and serve an ad, increasing your revenue and preventing the loss of valuable ad space.
Zero risk of empty or collapsed slots
-
With Unfilled
Recovery you'll avoid the risk of ad slot goes unfilled, and displaying an empty slot or collapsing the
ad unit altogether
No missed monetization opportunities
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Our tool can
detect when an ad is not filled and trigger a recovery slot that monetizes the impression, ensuring that
every opportunity to generate revenue is maximized
Keeping high-quality ads engaging audience
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Our tool
allows publishers to maintain UX by serving relevant ads in all available slots, even when the original
ad fails to fill. This helps to build user trust and engagement, leading to increased revenue and
improved ROI
How does Unfilled Recovery work?
If you've ever experienced the frustration of an unfilled ad slot, you'll know just how much money can be lost in the process. But with Unfilled Recovery you'll have the power to detect and recover those missed opportunities, giving you a second chance at monetizing your impressions.
Ads monitoring
Unfilled Recovery monitors the ad units on the page.
Monetizing impressions
Recovery slot is formed, which covers the unused ad space and creates a new ad auction that is monetized with Yieldbird's demand.
Detecting slots
In case of an unfilled impression, our solution can detect it.
How Unfilled Recovery will grow your programmatic business
Identify and recover lost chances, providing another opportunity to monetize your impressions.
Fully automatic management
No more blank impressions. Our tool detects the unfilled impression and helps you serve an ad and recover the revenue
Quick and easy implementation
Unfilled Recovery can be implemented in a matter of a week, with minimal effort on your side
Auto-promotion advertisments
There's an option to show house ads in the unfilled slots. It's up to you
Pay only for generated uplift
We take the revenue share only from the generated uplift, so we make money, only when you earn
Take advantage of unfilled ad slots and maximize their revenue potential
Unfilled Recovery is always ROI-positive, because our fee is a percentage of the uplift our tool generated for you!
Our clients opinions
We've been with working with Yieldbird for 6 years now. Thanks to them, these years were the most profitable ones for our publishers in their history. Always open for discussion, highly skilled professionals ready to listen, trying to help no matter what… that's how I see Yieldbird. Keep it up!
František Kosír
Senior Yield Management Specialist / Madwire
STEP Network have worked with Yieldbird as our prebid technology partner for more than 4 years, and finalized the migration to Prebid Stack for the +100 websites we manage. It allows us to operate at scale from a centralized Adops team, without almost no involvement of the publisher's developer resources. This is highly important to scale as a Network. By adding features such as “Lazy Auction” and support for SPA website technology, the product is for us future proof towards the development in Adtech and our expansion as a Publisher Network.
Kim Skovgaards
Head of Product & Ad Operations / STEP
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Kamil Mońko
Sales Manager / Allani
Managing yield within the digital landscape can be a laborious time-consuming task, but with Yieldbird's help and expertise we have seen great improvements increasing revenue whilst freeing up a lot of valuable time too.
Nenci Obregon Coyle
Senior Ad Ops & Programmatic Manager / Independent.ie
Our partnership with Yieldbird resulted in more demand and a significant revenue uplift. I would recommend them to all publishers with need for impovement in monetization of international traffic.
Reha Başoğul
Analytical Operations & Strategic Planning Manager / Sozcu
Yieldbird has been our key partner in improving and optimizing our site's performance. I would recommend them to all publishers looking to increase their ad revenue.
Mateusz Ponikowski
Editor in Chief / Instalki.pl
The team takes a holistic approach to our website, combining premium demand, innovative ad formats, and custom ad layout optimization. Yieldbird has proven itself to be a great partner, driving strong revenue and our overall yield.
Sebastian Felkner
CEO of Online Venture / Meczyki.pl
Our company is cooperating with Yieldbird on numerous programmatic related projects for over a year. They always offered high quality services and we can say that we are very satisfied with their work, and see Yieldbird as valuable and trustworthy partner.
Arnas Levickas
Product Manager / Vinted
Considering we were looking to focus on content creation and UX improvement, the decision to outsource our Programmatic management was something natural. After almost 2 years of cooperation, we are very satisfied with the choice of Yieldbird as our Programmatic partner. Yieldbird has helped us to not only significantly build revenues, but also has proven crucial in its support with issues such as GDPR and First-Price auction.
Michał Frasiński
Sales Director / Realmadryt.pl
Comprehensive support from Yieldbird at every stage of programmatic & monetization has provide us with enormous work comfort and seen significant performance improvement.
Joanna Balowska
Sales Director / Wyborcza.pl
I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don't need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble.
Axel Lagercrantz
CEO / Pet Media Group
Since 2019, STEP has been cooperating with Yieldbird on many programmatic related projects. Yieldbird supports us in our tasks by providing us with a full-stack programmatic team. Yieldbird always offers high-quality services and they are a partner you can trust and depend on.
Ulrik Kristensen
Head of Publishers / STEP Network
As a large media group, we strive to ensure that results from the monetization of websites are the result of a well-thought-out strategy, and not some random series of activities. Working with Yieldbird, we appreciate that as our partner they keep their finger on the pulse and endeavour to ensure that the key parameters for Advertisers (e.g. Viewability) remain above the expected standards. At the same time, we are pleased that Yieldbird has implemented improvements that are in keeping with the specifics of our inventory, and has introduced changes that accord with the character of individual sites.
Robert Głodek
Deputy Director of Online / Infor Biznes
By the time we had discovered Yieldbird's Price Genius solution, we had already tested a number of external solutions. Our goal was very clear – we expected an increase in Programmatic revenues because we felt that, based on the basic advertising setup, we were not achieving optimality with the website. Price Genius was distinguished by the fact that the automatically set price rates quickly “learned” the specifics of our inventory; and in the first weeks of operation we noted a financial uplift. But additionally, we now had what we had not found with other solutions on the market: we had a reporting system, and specifically aggregated and presented key metrics so that we could compare like with like.
Witold Czarnecki
Founder & Managing Director / Traffiqua
See Unfilled Recovery results
Read
more
How Allani.pl doubled their RPM with two small improvements in the ad structure
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How Independent.ie improved their international traffic eCPM by 26% with granular performance optimization
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FAQ
Do I have to provide access to my Google Ad Manager? If yes, why?
Yes, we do need access to the Ad Manager. It is used for two purposes:
1. To do all the setup (e.g., create the necessary key values, line items, validate that there are no technical obstacles, etc. - the exact scope differs from product to product).
2. To gather data for performance reporting.
How often do I have to adapt the Yieldbird Tag?
Once you add the Yieldbird tag, you don't have to change it at all, regardless of changing the product's setup, adding new ad units, or testing new products. The Yieldbird tag implemented during the implementation process is sufficient and doesn't need to be changed.
I have more than 1 GAM account. How is it handled by Yieldbird Platform?
For each GAM account, you will have a separate Workspace. There is no way to have multiple GAM accounts on one workspace due to the specifics of how each product is configured in the Platform.
Do I have to sign a long-term contract?
No, regardless of which product you use, you can cancel anytime you want with immediate notice.
Karol Jurga
Chief Revenue Officer
Start using the Yieldbird Platform and take your GAM-based ad management to the next level.
See it in action.