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The AI-amplified Marketing Suite

Infosys Aster

Engaging brand experiences. Enhance marketing efficiency. Accelerate effectiveness for business growth.

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We empower marketers with the superpower of AI to create memorable customer experiences, increase efficiency, and drive growth.

Infosys Aster is a set of AI-amplified marketing services

Infosys Aster is a set of AI-amplified marketing services, solutions, and platforms designed to accelerate the marketing value chain for B2B and B2C brands.

With leading-edge Al capabilities powered by Infosys TopazTM, strategic partnerships with top design and MarTech providers, along with deep domain expertise across industries, Infosys Aster complements your current marketing toolbox. With capabilities for brand and creative services to experience design and build, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster delivers unmatched advantages for marketers and brand builders like you.

Hit your goals with AI-powered marketing capabilities

Gain unparalleled marketing advantages from comprehensive strategy, through flawless execution, to managing performance with Infosys Aster.

Strategy

Strategy

Deliver massive business impact through well-architected and transformative marketing strategies. Infosys Aster’s strategic capabilities deliver insights and focus that drive brand, audience, go-to-market and experience success with precision, inspiration, and confidence.

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Brand strategy

Sharpen category positioning and inspire strong brand positioning.

Audience and data strategy

Drive rich target and persona definitions with strong data interrogation models combined with qualitative investigation methods.

Human experience strategy

Focus on building engagement at every digital and physical touchpoint.

Personalized UI for an intuitive entertainment experience

Brand & Creative Services

Create opportunities by designing immersive brand experiences driven by behavioral and AI insights. Infosys Aster delivers the platforms and experiences that people love, where they can purchase, play, and explore.

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Experience design

Cultivate lasting connections with WongDoody's human experience design approach.

Immersive experiences

Breakthrough the limitations of the screen with innovative technology.

Future-proof marketing

Breakthrough creative with cutting-edge AR and AI studio and production methods.

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Digital Experience

Bridge the physical-digital divide. Infosys Aster creates engaging cross-channel experiences driven by hyper-personalization to meet the most exacting demand for marketing outcomes.

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Digitized human experience

Deliver seamless, personalized interactions for brands.

Interactive experiences

Provide valuable insights to optimize experiences with digital twins and real-time simulations.

Digital experience factory

Efficient management and scaling of digital experiences with platforms, tools, workbenches, and DXOps.

Digital Commerce

Digital Commerce

Enable smart and nimble commerce solutions with AI and machine learning. Infosys Aster gives consumers engaging ways to discover and search, select, buy — and seek instant gratification.

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Fast commerce

Social selling and marketplace integrations, powered by design studios.

Big commerce

Scalability, global reach, and hyper-personalization.

Smart commerce

Disruptive business models such as servitization, subscription, and membership services.

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MarTech

Automate, optimize, and grow marketing outcomes. Infosys Aster helps build world-class brands and robust demand-gen with the complete range of always-on content, hyper-personalization, campaign automation, and more.

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Channels & advertising

Drive effective audience targeting, optimized advertising spending and generating maximum ROI.

Content, campaigns & experience

Build stronger customer connections with inclusive and engaging experiences.

Marketing management

Streamline marketing operations with tools for resource management, content lifecycle management, and media planning.

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Performance Marketing

Confidently be accountable for greater return on marketing investments. Infosys Aster drives it all - from more effective campaigns to more satisfied customers; from more profitable promotions, to greater stakeholder outcomes.

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Uncover hidden gems with advanced analytics

Harness the power of Marketing Mix Modeling (MMM) and Online Conversion Drivers.

Reach the right audience with the right content

Deliver hyper-personalization at scale with Consumer Intelligence Platform.

Craft a seamless customer journey

Gen AI-driven analysis for deeper insights and recommendations.

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Marketing Operations

Rewire your marketing for speed, collaboration, and customer focus. Infosys Aster transforms how work is done across your marketing teams: content, email, social, search, and creative.

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Business-oriented marketing solutions

End-to-end support from ideation to support aligning with key business objectives.

Scalability

Reduce operations costs, faster speed-to-market, and rapid diversification across geographies.

Data security

Manage large-scale processes for highly business-sensitive clients.

AI presents immense value to marketers, from driving hyper personalization to promising enhanced efficiencies and effectiveness across insights generation, creative workflows, and customer support. This is enabling marketers to not only glean productivity improvements, but also drive growth mandates. This journey is best enabled by partnering with a service provider that brings together strong tech capabilities with a deep understanding of the marketing domain. Infosys Aster’s AI-led marketing capabilities, coupled with Infosys’ experience of driving marketing and experience transformations, is well positioned to serve the needs of progressive marketers.

– Peter Bendor-Samuel Founder & CEO, Everest Group

Infosys Aster is bringing expertise to help us reimagine, engineer, and activate best-in-class omnichannel experiences for our customers, partners, and prospects enabling them to quickly access the relevant and up to date information they need. We see the potential of AI to amplify these capabilities and significantly raise the bar in the delivery of personalized content, ensuring predictability of engagement. We are elevating the way we connect with our customers and how our customers connect with us.

– Tom Portman Group VP, Online Transformation and Group Head of Digital Channels, ABB

At smart Europe, we share a similar value set with our strong partner Infosys Aster, which prioritizes the individual customer experience thanks to sustainable concepts and the appropriate use of technology. In today’s dynamic digital landscape, smart must secure a strong presence to connect with customers at every touchpoint. Infosys’ human-centered design studio, WongDoody, has developed a performative 3D digital twin-based platform for us. This platform creates personalized customer journeys with our vehicles, enhancing the experience and unlocking new creative possibilities with Gen AI. It simplifies and economizes the production of on-demand personalized visual content, increasing our flexibility to present and promote our brand and its growing product portfolio effectively to customers worldwide.

– Björn Schick Chief Experience Officer and Member of the Executive Board, smart Europe GmbH

Case Study

We clearly see our clients' unique challenges and goals, and help them accelerate marketing efforts across every experience, channel, and industry.

Marketing Success Stories
All

Marketing Success Stories

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Telecommunications
Telecommunications

Underdog to overachiever

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  • Strategy
  • Brand & Creative Services
Automotive
Automotive

Driving transformation – A global auto success story

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  • Digital Commerce
  • Digital Experience
CPG
CPG

Driving hyper-personalization via a consumer intelligence platform

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  • Performance Marketing
Marketing
Marketing

Digital marketing operations for one of the largest independent performance marketing agency

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  • Marketing Operations
Retail
Retail

Delivering exceptional digital experiences that positively impact bottom line

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  • Digital Experience
  • MarTech
Partner Ecosystem

Thought Leadership

Purpose

Forbes: Infosys CMO Sumit Virmani on AI & Democratized Creativity

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How to future-proof marketing

How to future-proof marketing

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Falling in Love with Your First-Party Data

Falling in Love with Your First-Party Data

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AI and the Future of Performance Marketing: Driving Efficiency and Innovation

AI and the Future of Performance Marketing: Driving Efficiency and Innovation

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AI-amplified Marketing Suite

Infosys Aster – The AI-amplified Marketing Suite

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Synthetic data: empowering marketing growth in the AI era

Synthetic data: empowering marketing growth in the AI era

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24 Ideas

24 Ideas for 2024

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