Being Resilient. That’s Live Enterprise.
Consumer Packaged Goods transformation: win with direct-to-consumer approach
The CPG industry is being disrupted by digital startups. You need to respond with a direct-to-consumer approach. Cultivate customers through digital channels. A cognitive supply chain aligns demand with supply, streamlines warehousing, and optimizes logistics. Navigate shifts in business with Infosys and become more resilient.
Agile Digital Services Architecture: Consumer Packaged Goods
Haja Deen, Data and Analytics Director, discusses the business transformation journey with Ambeshwar Nath, SVP and Industry Head, EMEA, Infosys. The robust data foundation established by Infosys leverages analytics by reverse integrating consumer data into the enterprise, thereby allowing pladis to better serve customers.
‘TradeEdge allows us the flexibility to integrate disparate data sources’. Ben Kreider, R&D Digital Transformation Director, Mars, discusses how the company addresses business problems and complies with regulatory standards while providing a unified user experience for stakeholders.
I sensed a shared entrepreneurial mindset. You have to start with the idea that 'we can do it', and I felt from the outset that there was a confidence and enthusiasm to succeed with the Infosys Team. Anyone can bring along impressive numbers. I wanted to work with people who wanted to succeed and people who I felt I could trust. And I saw that in Infosys.
Carlos Santos The Group CIO, JG Summit Holdings
“Infosys Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer (D2C) initiatives. We are able to launch new brand sites in as little as 3 to 5 days. The platform also supports our hyper-personalization initiatives and distills real-time insights for our marketing programs. With Infosys Equinox, we at Kraft Heinz are well set to offer richer, more personalized, and meaningful experiences to our consumers.”
Eric Nelson Chief Information Officer North America The Kraft Heinz Company
Kumar Mishra – VP, Information Technology, Reynolds Consumer Products, talks about how Infosys as a strategic partner, drove this transformation with the right skill sets, business and subject matter expertise; Enabled automation for one function first, and later moved to further areas, all in a very limited time.
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