After taking home gold at The Drum Awards APAC, we are thrilled to share our Guinness campaign was named a finalist in the "Media: OOH" category at the global Drum Awards Festival! A massive congratulations to all teams involved on the continued success of this campaign UM Australia, Lion, KINESSO Australia, Vistar Media and Thinkerbell. 👏 Check out the full list of shortlisted entries here: https://hubs.la/Q02QyqqQ0 Bring on #TheDrumAwards in November! 🏆🥁
Vistar Media
Advertising Services
We're the world's leading end-to-end programmatic ecosystem for digital out-of-home.
About us
Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.
- Website
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http://www.vistarmedia.com
External link for Vistar Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Vistar Global HQ, NYC
- Type
- Privately Held
- Founded
- 2011
- Specialties
- DOOH, location-based media, ad serving, exchange, geospatial systems, inventory management, programmatic, digital signage, digital out-of-home, out-of-home, Enterprise solutions , Software as a service, SaaS, Content management system, CMS, and Outdoor advertising
Products
Vistar Media
Location Intelligence Software
We connect marketers to out-of-home (OOH) networks, helping them scale campaigns for personalized, contextual storytelling around the world. DSP: Vistar’s DSP connects marketers to the largest network of ad space in OOH. Built to power a programmatic digital out-of-home (DOOH) ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: OOH thrives on the ability to integrate campaigns seamlessly into the physical world, inspiring moments of action. Vistar's supply-side platform (SSP) brings automation to the physical ad space so that media owners can manage OOH inventory efficiently and make their screens part of those serendipitous marketing moments.
Locations
Employees at Vistar Media
Updates
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As political ads flood the media landscape in the lead-up to the 2024 election, non-political brands face a unique challenge. They must compete for attention in an increasingly crowded space while avoiding the risk of being associated with polarizing content. This dilemma often leads companies to consider going “dark” to escape the noise. However, pulling back your advertising can have long-term consequences, potentially weakening brand affinity and customer loyalty. Instead of stepping back, digital out-of-home advertising offers a powerful alternative. It provides a brand-safe, high-visibility solution to keep your message front and center. ➡️ Swipe through to learn how #DOOH can keep your brand in the spotlight during these politically charged times: https://hubs.la/Q02Q9Hyv0
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In our latest Media Owner Spotlight, Vistar spoke to Larry Yip, Co-founder & CEO of StreetSmart. With digital screens located across every major dining hub in Hong Kong, StreetSmart’s network is designed to reach consumers during their leisure time. Learn how our partnership is transforming digital advertising in Hong Kong and the unique value their network brings to the out-of-home industry. #MediaOwnerSpotlight
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Vistar Media reposted this
Senior Sales Director at Vistar Media | I Help Brands Rethink How They Can Use OOH to Achieve Their Goals
Check out our latest campaign with PMG, where we helped Best Western Hotels & Resorts leverage real-time dynamic creative to stay top of mind with travelers during key moments. Using tailored messages based on location and vacation destination, this campaign kept Best Western Hotels & Resorts front and center for those on the move. 🌍✨ #DOOH #advertising
🚀 Targeting meets real-time creativity 🚀 Vistar Media and PMG teamed up with Best Western Hotels & Resorts to launch a dynamic #DOOH campaign, delivering hyper-local ads to travelers in 10+ key markets. 🎯 Using Vistar’s dynamic creative and proximity targeting, this campaign showcased personalized ads within an eight-mile radius of nearby hotels, boosting visibility just in time for peak travel season. The results? A more engaging, tailored approach to OOH advertising that ensures each Best Western property shines. ✨ Read the full press release to learn how Joelle Park, SVP & CMO at Best Western, and Jacklin Shapiro, programmatic manager at PMG, have partnered with Vistar to redefine what’s possible in DOOH. ➡️ https://hubs.la/Q02Qbrqz0
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🚀 Targeting meets real-time creativity 🚀 Vistar Media and PMG teamed up with Best Western Hotels & Resorts to launch a dynamic #DOOH campaign, delivering hyper-local ads to travelers in 10+ key markets. 🎯 Using Vistar’s dynamic creative and proximity targeting, this campaign showcased personalized ads within an eight-mile radius of nearby hotels, boosting visibility just in time for peak travel season. The results? A more engaging, tailored approach to OOH advertising that ensures each Best Western property shines. ✨ Read the full press release to learn how Joelle Park, SVP & CMO at Best Western, and Jacklin Shapiro, programmatic manager at PMG, have partnered with Vistar to redefine what’s possible in DOOH. ➡️ https://hubs.la/Q02Qbrqz0
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We are thrilled to announce our sponsorship and attendance at the The Strategy CMO Forum in Toronto on October 1st. ✨ We're excited to hear from leading marketers, futurists and Canada's top thought leaders as they offer insights into upcoming trends and strategies for addressing key challenges in the creative industry. Don’t forget to swing by our booth to say hello, connect and grab some awesome prizes. We can’t wait for an inspiring day of learning and networking! See you there 👉 https://hubs.la/Q02Pm56s0
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Guten Morgen from Cologne! Welcome to our home of out-of-home at DMEXCO - Digital Marketing Expo & Conference We can’t wait to welcome you!
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Vistar Academy is now available in APAC! 🌏 Supporting both industry experts and eager beginners, Vistar Academy allows you to educate yourself and your team to be the OOH and programmatic experts. Equip yourself with the latest strategies to effectively position programmatic technology and #DOOH advertising to meet client needs. Don't miss this opportunity, prioritise DOOH for unparalleled success. 👉 https://hubs.la/Q02QcYMW0
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Congrats to Cineplex Media on joining the COMMB family! 🎉 We're proud to be a part of this community alongside you. Excited to see what the future holds for OOH!
Exciting News! We’re thrilled to announce that Cineplex Media is now a proud member of COMMB! As the first place-based shopping network with a COMMB accredited mall measurement methodology, we're setting new standards in delivering unmatched transparency and precision in DOOH audience measurement. Discover what this milestone means for our clients and the future of place-based audience measurement in the full press release: https://lnkd.in/gc47YkVd #CineplexMedia #COMMB #AudienceMeasurement #PlaceBasedMedia #MallAdvertising #DOOH #ShoppingOOH #Shopping #Advertising #Innovation
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We were thrilled to see our very own, Amanda (Barker) Desguin shine at the MediaPost Data & Programmatic Insider Summit in Lake Tahoe! 🌟 Her insightful presentation covered how digital out-of-home (DOOH) can help advertisers overcome critical challenges in today’s media landscape, including ad blocking, cord cutting and privacy concerns. For making the most of your next #DOOH campaign, Amanda shared valuable data-driven strategies for precise targeting, crafting relevant creative and advancing measurement techniques. If you missed the session, don’t worry—you can catch the full presentation here 👉 https://hubs.la/Q02PRXt00 Thank you to MediaPost for a fantastic event and to everyone who joined the conversation. Let’s keep pushing the boundaries of innovation together! 🚀